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Outsourcing Direct Mail Campaign

Well you read a few days ago that we have our direct mail campaign letters printed out on our quest for an apartment building, right?
Now we’re trying to find someone to address the envelopes, stuff the envelopes and stamp ’em.

After listening to some of Dave Lindahl’s cd’s about apartment investing I decide that I want to do what he does. He has someone in an old folks home do his direct mail campaign. I thought that was an awesome idea.

So I go to 2 retirement communities near me. The first one took my information and said “Volunteer Services” would call me back.
The 2nd one, which is literally 1 minute from my house gave me the number of “Resident Services.” I called her and left a message but she’s never gotten back to me yet. I’ll keep following up with both.

I didn’t think it would be so difficult to find someone to do this for us, especially since we’re willing to pay them. We’re gonna pay .10 per envelope (now Dave said he pays .11 per envelope but I just figured .10 makes the math easier lol)

My requirements are quite simple too:

1) Someone with nice handwriting
2) And I’d prefer someone that perhaps doesn’t get many visitors or perhaps none…so that way they’d at least be visited by myself and/or Kathy at least twice a month? Know what I mean??

I’m gonna put an add on craigslist now and still keep following up with the retirement communities.

P.S. I got the book “Million Dollar Habits By Brian Tracy” that Steph over at Flip This Wholesaler is reading for the book of the month. I picked it up at the library yesterday and have been reading it since.

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6 replies on “Outsourcing Direct Mail Campaign”

That is an awesome idea! Love your thinking. I’m putting this in my aresenal. I’ve been doing postcards but when I buy my leads of inherited properties I’m thinking of doing some split testing and trying yellow letters vs. postcards that I currently use for my monthly absentee owner campaign.

Thanks Shae! I thought my idea was pretty good, unfortunately no one at the retirement communities did! Nor did that many retired folks from my craigslist post.

We ended up asking our neighbor if she wanted to do it and she excitedly said yes! So that will save us gas in delivering the letters, etc. (She’s right next door!)

Thanks so much for visiting Nick. Ya know I’ve thought about outsourcing plenty of times, especially for bandit signs. Even posted a few ads and got responses, but never did pull the trigger. Finally, I’m going to.

Can you give some ideas on what else you outsource in your real estate business?

Thanks again for stopping by.

Your question should actually be, “What don’t I outsource” and the answer to that would be, “I don’t know, I literally outsource everything in my business” that’s no joke.

This year, I’m challenging myself to do videos, I intended on outsourcing those at first but then decided that if I was going to build a following and lead that following to be as successful as I am, I must show them from step one. Step one, is doing it yourself.

By the end of the year, I will promise you that my sites content will be outsourced and handled by guest authors and the videos will be done by others. Just as in my business, it is more cost effective to delegate it to someone else. My free time has no price tag on it.

Dwan Bent-Twyford also recommends going to local high schools and asking them if they have any students who need internships. For that matter, you could ask high school & college students if they want an internship to do the work for you.

Stephanie that’s actually a pretty good idea. I’ll keep that in mind in the future. Have you used that technique yet? I was going to ask Brandon’s girlfriend (she’s 16 or 17) because I’m sure she has nice handwriting but we figured that our neighbor needed the money more. 🙂

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