Received 1st Response to Direct Mail Campaign

Posted on 20. Jan, 2010 by in Commercial Real Estate Brokers, Direct Marketing Campaign, Finding Apartment Buildings, Multi-Units/Apartment Buildings, Networking



Woohoo! We received our first response to our direct mail campaign that we sent out. Now my neighbor, Becky (and her family,) stuffed envelopes, put return addresses on them, hand addressed the envelopes, sealed them and put stamps on them all for .10 an envelope. They did 278 envelopes when all was said and done and she took out the duplicates.

I paid her yesterday by check and put all of the envelopes in the mail yesterday. This afternoon I got my first call.

Now, first of all I wasn’t expecting the call (but even if I was I’m sure the conversation would have went the same lol) I was helping Joe study for his science test and my phone rang. So I answered it. The guy on the other line says: “you sent me a letter?”

I said: “I sure did sir. Do you have a property that you’d like to sell?” He says: “Yeah. How much will you give me for it?”

I said: “Well first let me get a little information from you sir.” He says: “What kind of information?” I said: “Just your name and number in case we get disconnected.” Then he says: “Well how much will you give me for my property?”

I said: “Well why don’t you tell me a little bit about your property? How many units is it?” He says: “You don’t know anything about my property? You sent me a letter.” I said “I sent out a lot of letters to apartment owners and if they are interested in selling they will call.” He says: “Well I don’t know why you don’t know anything about my property?”

I said “Well I know you have an apartment building in either Montgomery or Chester County sir because that’s our target market.” He says: “I have 3 in Chester County.” I said: “Great! Tell me about the one’s that you’re interested in selling.”




He says: “No, I think you’re just fishing. I’m hanging up.” Click.

Soooo that didn’t go so well, but I think he was just a whacky type of owner. I’m sure we’ve all talking to those types before. But I was thrilled that we got our first call. That’s promising, eh?

Kathy and I have emailed several commercial brokers and we’re trying to see if any of them will meet with us this weekend to feel them out and to see which one we feel the most comfortable with and which one would be willing to work with us newbies.

I’m super excited and there’s a whole lot more research that apparently goes into buying these apartment buildings properly. Some of these commercial brokerage sites though are a wealth of information with research. I could spend all day on them just reading their research.

Anyway, I gotta hit the hay as I’m getting my wisdom teeth taking out tomorrow (I wonder where I’ll get my wisdom from now?)

Wish me luck!

P.S. Kathy surprised me when she got home from the airport today. She had a Movado bag for me (ya know the fancy watches?) I loveeee those watches. They are my fav. So I look in the bag and there are 2 watches wrapped up. She took my 2 Movado watches in 2 weeks ago to have batteries put in them ($41 a battery!) I was like “OMG, I just called the Movado store yesterday to find out how much it would cost to replace both of my batteries!” (And I’m not kidding either…I figured I was going to “dress the part” while meeting with brokers and apartment owners. Ya know the whole “fake it til ya make it” thang??

Anyway….ain’t my baby a sweetheart? I tell you…..I can’t tell you enough wonderful things about her. Well I could, but you’d probably get sick of it and puke. :-)

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3 Responses to “Received 1st Response to Direct Mail Campaign”

  1. Scott Costello

    21. Jan, 2010

    Every time I ask the caller to tell me about the house, I fully expect to get the answer you got. I haven’t yet though.

    Great job getting the calls coming in!

    go fishing!

  2. Shae

    21. Jan, 2010

    LOL! Carey, that’s a trip. I’ve had two calls like that before….definitely just quirky people.

    By the way, did you get my email a few days back?

    Keep up the great work and keep pluggin’!

  3. Flippin' Carey

    22. Jan, 2010

    lol Scott…I got my fishing rod ready to go! And I wasn’t even afraid to put the bait on myself ;-)

    Shae……I know it’s crazy! I got a few more quirky calls but hey at least they are READING my letters and PICKING UP the phone, right?

    And yes ma’am I certainly did get your email. Thank you for that! I emailed you back…did you get it? I hope I made sense as I was a lil doped up on pain meds lol Forgive me :-)

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