Buy Apartment Buildings – Direct Mail Letter 1

Posted on 28. Jan, 2010 by in Direct Marketing Campaign, Finding Apartment Buildings, Multi-Units/Apartment Buildings



So I figured it’d be cool to share with you the letters that we’re using in our direct mail campaign to buy apartment buildings.

I have 5 letters in a series that I will send out to folks on my list in hopes that I can buy apartment buildings from them. Then I actually have 2 separate letters for different types of folks: out of state owners and landlords that are evicting tenants.

Crap, I just realized I didn’t tell you how I came up with my list of apartment building owners. Ok ok I’ll make a post about that after I finish this (sorry :-) )

Here’s the first letter the way I sent it out originally (remember all of the whack jobs that have been calling:)




I’m Interested in Buying Your Property

Read On…

Carey Buck (this is right justified, I just don’t know how to do that here)
Address
State, City. Zip

Apartment Owner Name
Their Address (most likely their home)
State, City. Zip

Dear Apartment Owner Name:

I’m interested in purchasing your property. Are you interested in selling?

I currently hold a portfolio of properties like yours and I’m looking to add more.

As a property owner, I realize that there are a number of reasons why someone may be interested in selling. Everyone has his or her own reason and my question to you is, are you now ready to sell? If so, I am ready to buy.

I can close quickly or delay the closing as long as you like.

Please contact me at your earliest convenience so that we can discuss the sale of your property. Call me now at my phone number.

I look forward to hearing from you.

Sincerely,

Carey Buck

P.S. To Get The Best Price For Your Property, Call Me At My Number.


Now keep in mind, we only sent out 278 of these and we only got 6 responses back (just over 2% response rate) but not all of the responses were good.

I’ve since changed the letter and I’ve now replaced pretty much everywhere that it says property with apartment building or building, etc. You get the picture. I’m hoping that will cut down on the whacky calls and folks not knowing why we sent them a letter.

What do you guys/gals think of the letter? Any pointers? Tips? Ideas? Thoughts? Criticisms? Comments? Etc.

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