Posted on 31. Jul, 2013 by Carey in Business Tips, Direct Marketing Campaign, Finding cash buyers, Free/Low Cost Marketing Methods, Home Business, How To's, Passive Income, Real Estate Marketing, Wholesaling
Best Marketing Letter
I was sitting here this morning wondering what to write about today on this blog.
While thinking I decided to check my email and there it was…the best marketing letter
that I’ve ever received! Ok, so it was an email but you get my drift lol
I decided to write about this marketing letter today because I think that a lot of you
could use the information in a ton of different ways for your businesses.
Many of you know that I have 3 cats, Riley, Spencer and Blade, plus Joe has a cat named
Colors. Sooooo, obviously we buy a lot of cat food, cat treats and even these things
called Pill Pockets that allows the cats (Blade mostly) to easily take medicine.
You still with me? So routinely I go to this store in my area called Pet Supplies Plus.
Now they send me marketing letters / emails from time to time. You know like their weekly or monthly
specials. I even get some marketing emails from them with a coupon.
But today….today I received a different marketing letter / email message from them. Here it is:
First the subject: Carey, New Sale Prices on Items You’ve Bought (which made me open it for sure! I mean why wouldn’t I? It said stuff I bought is on sale!)
Body of email: Dear Carey,
Our new sale runs from now until August 21st. We’ve looked at products that you’ve recently purchased and I want to let you know these items are on sale now:
• Fancy Feast Assorted Varieties- 3oz $0.50 SAVE $0.13
• Greenies Feline Pill Pockets Chicken – 1.6oz $6.98 SAVE $1.00
• Greenies Feline Oven Roasted Chicken – 5.5oz $4.50 SAVE $1.48
• Farnam Cz Feliway Diffuser – 1ea $37.98 SAVE $5.00
We have over 1,800 other products on sale this month. Click here to check out some of the other sale items in our store flyer.
Now when I read the email I thought “holy shit, that IS the stuff I buy.” If I needed
any of those items I’d be going to the store today (or at least before August 21st.) Truth be told; I was at that store last night and bought some Greenies and Greenies Pill Pockets on sale (and some catnip lol)
But I did make a note in my cell phone of the ending sale date on those items and on the fancy feast. I even put the sale date in my phone. You see, I’m a passive income creator but I don’t like spending more than I have to
This is hands down the best way that I’ve ever seen a store use their information that they have on file from their customers using their loyalty cards. (You know how stores give you a loyalty card and you can get discounts with it?) Well all of these stores know what you buy, so I’m surprised that I don’t get more emails like this?
Is this not an amazing marketing letter / email from this company or what? Other companies should take notice….you have loyalty cards? Use the info that you have at your disposal and send a marketing letter / email to your customers more often.
How Can You Use This Marketing Letter In Your Business
I thought that this type of marketing letter / email would be great to use in all kinds of passive income businesses that you may have.
For instance, let’s say you’re a real estate investor. You’re a wholesaler to be exact. Well you have a buyers list (you DO have a buyer’s list don’t you?)
So, every time you get a new property under contract boom send your marketing letter out to your list of people that have bought from you before when this new property meets their criteria.
You could say something like: You’ve purchased a 3 bed/2 bath row from me in X town in the past and I just wanted to let you know that I another one available right now. Here is the info:
BAM! Great little marketing letter that will definitely get you some responses.
Ok, now let’s say you’re an online marketer. You just created a new product. You can go over your database of folks that have bought similar products from you in the past and then send them a marketing letter about your new product.
You could say something like: You’ve purchase my Automatic ATM Profits ebook from me in the past and I just wanted to let you know that I have a new product available now called Cash Machine Profit Formula. Here is how you can get more information on this product:
BAM! Great little marketing letter that will definitely get some responses.
Let me know in the comments how you intend to use this letter and/or what are some of the best marketing letters / emails that you’ve received recently?