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Best Marketing Letter

Best Marketing Letter

I was sitting here this morning wondering what to write about today on this blog.

While thinking I decided to check my email and there it was…the best marketing letter
that I’ve ever received! Ok, so it was an email but you get my drift lol

I decided to write about this marketing letter today because I think that a lot of you
could use the information in a ton of different ways for your businesses.

Many of you know that I have 3 cats, Riley, Spencer and Blade, plus Joe has a cat named
Colors. Sooooo, obviously we buy a lot of cat food, cat treats and even these things
called Pill Pockets that allows the cats (Blade mostly) to easily take medicine.

spencerrileycouchbladeytongue

You still with me? So routinely I go to this store in my area called Pet Supplies Plus.

Now they send me marketing letters / emails from time to time. You know like their weekly or monthly
specials. I even get some marketing emails from them with a coupon.

But today….today I received a different marketing letter / email message from them. Here it is:

———————————————————————————————————-
First the subject: Carey, New Sale Prices on Items You’ve Bought (which made me open it for sure! I mean why wouldn’t I? It said stuff I bought is on sale!)

Body of email: Dear Carey,

Our new sale runs from now until August 21st. We’ve looked at products that you’ve recently purchased and I want to let you know these items are on sale now:

• Fancy Feast Assorted Varieties- 3oz $0.50 SAVE $0.13
• Greenies Feline Pill Pockets Chicken – 1.6oz $6.98 SAVE $1.00
• Greenies Feline Oven Roasted Chicken – 5.5oz $4.50 SAVE $1.48
• Farnam Cz Feliway Diffuser – 1ea $37.98 SAVE $5.00

We have over 1,800 other products on sale this month. Click here to check out some of the other sale items in our store flyer.

Best wishes,

———————————————————————————————————-

Now when I read the email I thought “holy shit, that IS the stuff I buy.” If I needed
any of those items I’d be going to the store today (or at least before August 21st.) Truth be told; I was at that store last night and bought some Greenies and Greenies Pill Pockets on sale (and some catnip lol)

But I did make a note in my cell phone of the ending sale date on those items and on the fancy feast. I even put the sale date in my phone. You see, I’m a passive income creator but I don’t like spending more than I have to 😉

marketing letter

This is hands down the best way that I’ve ever seen a store use their information that they have on file from their customers using their loyalty cards. (You know how stores give you a loyalty card and you can get discounts with it?) Well all of these stores know what you buy, so I’m surprised that I don’t get more emails like this?

Is this not an amazing marketing letter / email from this company or what? Other companies should take notice….you have loyalty cards? Use the info that you have at your disposal and send a marketing letter / email to your customers more often.

How Can You Use This Marketing Letter In Your Business

I thought that this type of marketing letter / email would be great to use in all kinds of passive income businesses that you may have.

For instance, let’s say you’re a real estate investor. You’re a wholesaler to be exact. Well you have a buyers list (you DO have a buyer’s list don’t you?)

So, every time you get a new property under contract boom send your marketing letter out to your list of people that have bought from you before when this new property meets their criteria.

You could say something like: You’ve purchased a 3 bed/2 bath row from me in X town in the past and I just wanted to let you know that I another one available right now. Here is the info:

BAM! Great little marketing letter that will definitely get you some responses.

Ok, now let’s say you’re an online marketer. You just created a new product. You can go over your database of folks that have bought similar products from you in the past and then send them a marketing letter about your new product.

You could say something like: You’ve purchase my Automatic ATM Profits ebook from me in the past and I just wanted to let you know that I have a new product available now called Cash Machine Profit Formula. Here is how you can get more information on this product:

BAM! Great little marketing letter that will definitely get some responses.

Let me know in the comments how you intend to use this letter and/or what are some of the best marketing letters / emails that you’ve received recently?

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Direct Marketing Campaign Finding Apartment Buildings Free/Low Cost Marketing Methods How To's Multi-Units/Apartment Buildings Passive Income Real Estate Investing Real Estate Marketing

Direct Marketing To Apartment Owners

Direct Marketing To Apartment Owners

I know a lot of folks are interested in apartment buildings as a passive income stream.

Once that’s their interest now they have questions about sending direct marketing to
apartment owners
.

I’ve sent all kinds of direct marketing to apartment owners. I’m going to share with
you a couple of direct marketing ideas here and you may use them yourself or
perhaps you have your own direct marketing idea for apartment owners that
you’d like to share in the comment section.

Idea #1 for Direct Marketing to Apartment Owners

Send a letter directly to them. Include a bold headline. Quick
text about how you’d like to buy their apartment building.
Sign it with your name, I wouldn’t really use a company name.
And don’t forget to add a P.S. (that’s the most read part of
a letter, you know.)

Place this letter in an envelope and handwrite the address and
your return address on it and use a stamp, not a bulk mailing
permit. (And yes, you can pay someone else to do this for you.)

When you handwrite the information and put a real stamp
on the envelope, this will increase the chances of your envelope
actually being opened!.

I’ve also placed an extra piece of paper in the envelope with
the letter that is a form that they can fill out and fax back to
me (just in case they don’t want to talk on the phone right away.)

In general though: DON’T FORGET YOUR CONTACT INFO!

Idea #2 for Direct Marketing to Apartment Owners

Send them a postcard. Believe it or not, it doesn’t have to be
a fancy postcard. You can just get right to the point in your
postcard.

I want to buy your apartment building! That pretty much
will do the trick. The cool thing about postcards is that
they don’t have to actually open an envelope to read it!

Test out using a fancy postcard that is very professional vs.
a non-so fancy postcard that is more personal.

In general though: DON’T FORGET YOUR CONTACT INFO!

Idea #3 for Direct Marketing to Apartment Owners

Get creative! Don’t just send a normal letter in an envelope. And
don’t just send a normal postcard. Do something crazy, something
outrageous! Something that is guaranteed to get your attention.

Keep in mind this method will cost you a little more money but in the
long run; you will get more attention.

You could send a Gigantic While You Were Out message or you could
send them a pile of fake money (you determine the nomination and
message on the bills.)

These ideas will get you noticed because I promise you; no one else
in your area is using them. (They are sending letters and postcards!)

Head over to my buddy Jeff’s site to check out these attention
getting ideas for direct marketing to apartment owners and you’ll see some other cool ideas that Jeff has.

In general though: DON’T FORGET YOUR CONTACT INFO!

These are a couple of ideas to get you going with your direct marketing
to apartment owners. What direct marketing ideas have been successful
for you when marketing to apartment owners directly?

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Direct Marketing Campaign Finding Apartment Buildings How To's Multi-Units/Apartment Buildings

Idea to find Motivated Apartment Building Owners



I’m off today from BMW and Kathy and I are getting ready to check out some bank-owned apartment buildings but something occurred to me while I was looking for these bank-owned properties on the MLS………..

expired apartment building listing

Yeah folks…..EXPIRED LISTINGS for apartment buildings. Can you say duh? As I’ve been having discussions with myself, and yes I really do lol I have to remind myself to get back to the basics! Look at EVERYTHING you did with single family homes and mobile homes to find motivated sellers and of all things I forgot about expired listings (and I’m going to add withdrawn listings in there too!)



With that said, I found some expired apartment buildings on the MLS and they will now be a new part of my “finding deals” system. I will immediately add them to my direct mail campaign. Actually, now that I’m typing this I think I’ll send them separately so I can track them better. Can’t believe I didn’t think of this sooner? Do you ever find that when you decide to take on something new that you over-think things? That’s definitely me for sure.

Good thing I’m back on track with my thinking. Working a 40 hour work week for someone else for 2 weeks now sure has a way of bringing out your thinking cap!

Guys and gals I have to tell you that I am more psyched than ever before now. I think I got this “work” pattern down at BMW, my body is now accustomed to getting up early even on my days off and I totally feel better “emotionally” knowing that the bills will get paid. Add to all of that that I do not like working a “normal” job and I’ve got huge motivation written all over me.

I haven’t been this excited since I wrote my freedom post. It’s on like donkey kong now!

it's on like donkey kong

Who’s got anymore ideas that I’ve been missing? The last post I made a few days ago Esi and Al made some great comments…..does anyone else have any more thoughts on finding motivated apartment building owners?

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Direct Marketing Campaign Finding Apartment Buildings Finding REO Deals How To's Multi-Units/Apartment Buildings

Finding Motivated Apartment Building Owners



I’ve decided to spend my apartment hunting time finding motivated apartment building owners. Why not? I ask myself. I mean seriously I’ve been involved in real estate for 11 years now and every deal that I’ve ever done whether it was a mobile home deal, a rehab deal, a wholesale deal, sub2 deal or what have you was from a motivated seller!

Why try to reinvent the wheel right? I mean seriously all of the commercial folks are saying that a wave of commercial foreclosures are going to be coming………..how about getting to them before they reach foreclosure?




Also, I’m going to find a way to reach apartment building owners that are going through evictions. I’ve been trying to figure out how to do it in Delaware but they haven’t been making it easy thus far. I’ll figure something out though.

I think the 2 ways I mentioned above are good as well as probate deals, but the big time consuming problem that I’m thinking will arise is the fact that I’ll probably have to sift through 99.9% of single family deals to find the apartment building owner deals. Wouldn’t you agree?

I wonder if there is a way to get by that? Are there any other techniques that you commercial guys and gals use to find motivated apartment building owners?

I’ve been doing direct mail, but I’m really just sending out a mass mailing to apartment owners…I’m sure my results would sky rocket if I was sending out a mass mailing to MOTIVATED APARTMENT BUILDING OWNERS!

Soooooo fess up (please) how are YOU finding motivated apartment building owners? (Btw, going to check out some reo’s this weekend that I found on the MLS…there’s another technique. An oldie, but always a goodie!)

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Received counter offer on 34 unit!



I did the numbers on a few properties Kathy and I seen the other day with a broker. I told the broker what I was thinking 1.2 Mil on the 36 unit property, which they are asking 1.8 Mil and he said, “did you mean 1.2 Mil for the other property cause that’s do-able?” I told him that I meant it for the 36 unit, he said it would fly. So I came back later and told him, ok we could do 1 Mil for the 34 unit (that’s the one he mentions above about 1.2 Mil.) This property is listed at 1.3 Mil. He tells me, “if you can do 1.1 Mil I’m sure I can get the deal done.” Now I know I’m negotiating with the broker at this point, but the reality is I say to them “look I don’t want to offend the seller, what do you think of this offer?” So they don’t think I’m a jerk or anything, ya know?

Realistically, I think we could offer 1.1 Mil, but I think I’m more comfortable with the MAO of $1,050,000. So I countered back at $1,015,000 and told him to let me know what the seller says.

Also, had a conference call with a broker team yesterday to go over a property we saw with them. They are asking 1.6 Mil and realistically our MAO is about 1, 375,000 ish….they paid 1.4 Mil for it 2 years ago….they weren’t having it. But the broker team is super duper nice. I wish they would get us some more properties because I’d love to see them make a commission because they are so helpful, the broker I mentioned first is kind of a jerk (for now.)

I’m heading to the courthouse to see if I can somehow fanagle (how do you spell that?) a list of evictions that were awarded to landlords and they will become my new “direct mail list.” I think I really want to find MOTIVATED landlords that own apartment buildings….I know they are out there. So far only the small guys are calling me back…..I want the bigger complexes to call me too!




I have a good feeling tho that most deals will come from brokers and not what the places are listed for, but what you can negotiate fairly.

I went to Toastmasters again last nite and it was a lot of fun. I made the decision to join the next time I go and surprisingly enough Kathy told me she was going to join too! Which is really strange because she is scared crazy of public speaking and told me she doesn’t even want to get up at Tmasters. But I think she had a lot of fun there the last time I took her there so hopefully she’s coming around!

The job hunt is not going so well. Which may be a good thing? I dunno. I mean I need money BAD but I’m really not so fond of a “job” per se. I probably wouldn’t even be thinking of finding a job if I didn’t switch gears into commercial real estate. I could have definitely made a decent living from wholesaling, but switching gears into commercial real estate is like completely starting over. I mean that’s ok because passive income is where my passion is, but it is harder and taking a whole lot longer than I anticipated.

Ohhh I’ve also been working on my Gay Marriage website. I look at my adsense stats and my traffic and I see I’d be making a ton more money if I just got my traffic back up to where it used to be when I use to work on it all of the time. Plus, if I had more traffic, I could also solicit more business from attorneys and other types of companies to advertise on the site. I have a few now, but nothing major yet. So my goal is to work on that some more in the evening and get it back up in the ranks where it use to be and then start sending out emails and calling folks to advertise. I think it could be a realllll money maker if I put just a little bit of effort into it everyday (perhaps that could be my 9 to 5 job after it gets rolling while I concentrate on commercial real estate.

One more thing: we have an appointment tomorrow to meet with another potential ATM site. I made the decision to pull the machine from the newer chinese buffet place. They don’t leave the machine on all of the time after me telling them repeatedly to do so, so I told them we’re pulling it. I wonder how the small business loan environment is? Because the only think that stops us from buying up a bunch of machines and just pounding the pavements and putting them in tons of locations is money. I’d say realistically we’d need about 20 to 25 machines out there working for us to live just fine, while we concentrate on commercial real estate (well I’d be just fine, that’d still below what Kathy makes.)

So, we would need 14 to 19 more machines then…and that equals about $42,000 to $57,000. Hmmmmmm. Something to think about. Obviously, there isn’t much money coming in when you’re out developing business, of course. But after they are all placed there is. Something to think about. I don’t think our LLC has been around long enough tho. I remember last time I got LOC for my business I had to be in business for at least a year. We’ve only been doing this since July of 2009. Something to think about.

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A lot happening – networking is king – a job, maybe?



I have a lot happening lately, which is good, of course, but unfortunately I haven’t closed on an apartment building deal yet. Patience I know…and I have found out they may take a wee bit longer then your typical single family deal.

I’m being a tad bit impatient though because I really don’t want to have to get a j-o-b! Know what I mean? I will though if I have to…I mean if it’s necessary to help take care of my family while I do the apartment thing on the side then it’s ok. That’s not the worse position to be in (it may seem like it because I’m not your “normal” type of job person…..but it would only be temporary.)

You might say “well why don’t you wholesale while working on apartments?” And I’d say that’s a fine idea, but realistically to be successful at wholesaling you’re busting your ass and networking and marketing and doing all of the things that I honestly, want to spend my time doing with apartment buildings.

Sometimes I have that conversation with my self and it makes sense and other times it doesn’t. But the big key is, just because you have a deal under contract when wholesaling does NOT mean you’re necessarily going to bring money in (deal could fall through for a number of reasons, etc.) And if that happens, well that doesn’t do the whole family bank account much good 🙂

Trust me, I am not dissing wholesaling in any way shape or form. I made some decent money as a wholesaler but I also remember that to make that decent money I worked my ass off. Not that I’m afraid to work my ass off anymore but I want it to be focused on apartment buildings. The goal: to accumulate enough apartment buildings that throw off enough passive income for me to live off of and for Kathy to live off of and quit her full-time gig (Remember my F R E E D O M post? That’s what it’s all about. ) Passive income does not happen from wholesaling.




So my idea was to get a silly j-o-b that I would just go and do my time (like a prison sentence, right? lol) and have normal set hours so therefore I could manage all of my apartment buildings activities around those set hours. And at least I’ll get a lil bit of money coming in regardless (that is probably until my ass gets fired lol because I spend too much time on real estate hehehe)

If anyone sees a flaw in my thinking please let me know. My debt, folks, is really pissing me off and really determining all of the moves I make. I don’t know if you remember, but I “borrowed” enough money to live off of for 3 months in hopes that we’d get an apartment deal by then……..well I’m tired of paying nearly the minimum on my debt and I’m tired of being broke all of the time. I know a j-o-b is not my end goal, but I think I may be considering it a stepping stone to at least allow me to put a crap-load more money towards paying off my debt while I work towards my passive income goals.

Btw, yes the atm’s are kicking it, even the new one….but still, doesn’t throw off quite enough for me to live off of completely yet.

That’s the bad news, but now for the good news. I’ve been a networking fool lately. At toastmasters, whenever I meet folks and definitely at that tradeshow I went to last week. I think I may have found myself a new private money lender at the tradeshow (we’ll see,) I found an awesome contact who referred me to a property manager and the property manager was fantabulous and she referred me to 2 commercial brokers and told me she’d keep me informed of any properties that she hears coming on the market.

A lady at karate last week saw my WE BUY HOUSES lettering on the back of my car and asked for my card. She called me last night. We spoke. They owe more than their house is worth….I told her I could probably make her an offer and do a shortsale but she’d walk away with nada. She understood and said she’d talk to me in the future when they saved enough money to move out. In the meantime, she tells me about a 12 unit apartment complex near us that she’d like to move back into because the rent was dirt cheap. She tells me that the landlord tried to sell the complex before but the deal fell through. The owner since moved into a retirement community. Of course, I talked to her about that complex and she said she’d get the info for the owner (since her mom still rents from her) and give it to me so I can call her, plus she’d pass my info along to the owner as well. Fingers crossed!

Toastmasters meeting tonite again and I’m bringing Kathy with me aka dragging her kicking and screaming with me! Afterwards, we’re going to drive by 2 properties; a 6 unit and a 12 unit that aren’t far from there. If we have some interest in the neighborhood, which I’m sure we will, we’ll make appointments with the brokers and put in LOI’s.

Friday, we have a 3:30pm appointment at Starbucks with a broker I met at the tradeshow. He knows of a 45 unit property that will be coming on the market sometime soon in our area. And I know, I don’t drink coffee…lol but I like Starbucks’ banana nut bread and their strawberry banana smoothies. Yum.

Saturday, I still have to confirm, but may be seeing a 4 unit property. Monday have an appointment to see a 2 unit property. These are all smaller than I’m really interested, but I don’t think it hurts to practice. These gave from my mailings.

Just got another fax back form from my mailings of a lady that has a 10 unit. We’ve been playing phone tag tho. Sent out 255 pieces, 9 came back undeliverable and we got 5 responses so far; 3 by phone and 2 by fax back form. Just over 2% response rate. Not as good as the last piece we did.

Tomorrow we are going to a Chamber of Commerce mixer to see what we can make happen. It’s $10 for non-members. We still don’t know which chamber to join yet. So we’re just going to the free events and any of the cheaper events for non-members.

And today, I’m going to have Kathy call our next potential private money lenders to set up a lunch appointment with them tomorrow or Friday (those were the folks who were excited to do real estate deals with us but went on vacation.)

Soooo things are definitely moving along, but I don’t foresee an apartment deal by next month, so that’s why I mention the j-o-b thang.

Over and out for now.

P.S. If you haven’t check it out yet, do me a favor and check out my shorter private money pitch and tell me what ya think!

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Direct Marketing Campaign Multi-Units/Apartment Buildings Private Lenders

Meeting with private money, Meeting with a seller



planning your retirement

So I believe I told you that I was meeting with PokerBob (the sub-deacon) and his wife as potential private money lenders. Well I did my very first private money presentation for them and I think it went fairly well. I felt pretty comfortable with it.

Bob and his wife Coleen are pretty intelligent people and definitely financially informed, so they asked a ton of great questions. Questions that other potential private money investors would ask me as well. I think I handled the questions well and Coleen and Bob said I handled them well also. They also make several really good suggestions for my presentation and gave some really valid reasons for them. I believe I’ll be taking most of their suggestions and incorporating them into my presentation.

Overall, it took them a few days but then Coleen called me back and asked me a few more questions and then finally said they would fill out and send in our Accredited Investor Form. 🙂 So we have our first official private money lenders that are waiting to see deals.




Also, I told Kathy to call a mutual couple that we know. We met them through Kathy’s brother and they are super duper sweet people who happened to have a ton of money. They mentioned to us before that they were interested in potentially getting involved in real estate and that we could maybe do something together. Kathy called them and as usual they were nice as pie. They said they are going away on vacation but they will be back in a week or so and they are DEFINITELY INTERESTED and DEFINITELY WANT TO MEET WITH US! They are an older couple whom we believe to be pretty well-off and we know for a fact that they have a ton of friends just like them. And when they see something they like and believe in, we also know for a fact that they refer it to their friends….(Kathy sold them a Rainbow lol and she got about 5 pages of referrals from them.) So we hope they do a deal with us and they are happy with it because I think that would equal an endless money supply between them and their friends.

Kathy and I met with a guy who responded to our most recent direct mail campaign. He has 2 four units available in Maryland. We actually liked both buildings and he and his wife want $400,000 for both buildings. We are interested and they were giving us first shot at making an offer before they listed their property with a broker. They gave us 4 days to think it over….however, we asked for them to send us their expenses and they never did. I finally called them and spoke to the wife. She said she’d mail them to me.

So we’ll get those and go over things. I told them to go ahead and list the property but make sure they put us as an excluded buyer in the contract with the broker.

We shall see. I got a couple more posts for you coming up….1 with a video of my short private money presentation and 1 with some details on my day yesterday at the Apartment Association of Great Philadelphia’s Convention and Education Seminar.

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Direct Marketing Campaign Educational Seminars Goals and Planning Kids Makin' Offers Multi-Units/Apartment Buildings Private Lenders

Finding Private Money Lenders



Private Money Lenders and finding them is generally a big deal for most, if not all investors. We all want to know “how do we get the private money lenders?” Right? Because if we have the private money lenders then we have access to cash and we can make more cash offers and get more deals accepted but more importantly with this private money source at our finger tips our confidence is higher as well!

Well Kathy and I were in Boston, Massachusetts last week for a Private Money Lender seminar. We spent all day Wednesday, Thursday and Friday with Dave Lindahl for his Private Money/Syndication Bootcamp. (It was $2997 for those who are wondering.)

Anyway, with the bootcamp we got his private money course in hard format prior to going to the bootcamp. I had read it before getting there and we got new, different materials when we arrived. I’ve been to many real estate seminars before and as always, one of the best parts about the seminars is the networking with like-minded folks. It’s just awesome.




Besides that tho, we were hoping to find some private money lenders at the bootcamp hehehe Didn’t happen yet, but we’re still hopeful that some of the contacts we made may be private money lender worthy lol We learned a great deal at the bootcamp and the big thing there was syndication. Syndicating your deals so you can get paid an acquisition fee from your private money lenders at closing. It was super interesting and confusing as well. There was an SEC (Securities and Exchange Commission) attorney there speaking for a day and a half explaining the rules and regulations. What you can and can’t do, etc.

Overall, I really liked the Private Money/Syndication Bootcamp. At the end we had a strategy session with one of Dave’s coaches (of course they try to sell you the coaching program i.e. $8,000 to $10,000) but we don’t have those funds at this time but the coach spent an hour with us (it was only suppose to be 20 minutes) and gave us a great deal of information and action steps to take.

Kathy and I have been talking about the need for a coach/mentor and we’re thinking of going with a gentleman that was referred to us by someone who I met recently from Scott’s Struggling Investor blog. I plan on giving this fella call and chatting with him a few times to see if he’ll be a good fit for us.

I’m super psyched to hit up some private money lenders….or folks that I feel have the potential for being private money lenders for us. We are still practicing our pitches (I practiced mine while laying in bed last nite, while driving home last nite, while in the shower this morning and while driving to my mom’s this afternoon!) I also practiced it on some lady in a New Jersey Turnpike Service Area bathroom lol I did awful by the way….but better to screw up with her then someone I really don’t want to screw up with, right?

I said to Kathy, “I just practiced on that lady.” She said “I know, I heard you.” I said, “I sucked.” Kathy said “I know, but that’s ok.” lol

We got a lot going on right now. 2nd direct mail campaign is out, already getting calls (no fax backs yet tho) and we’ve got a whole lot of action items to tend to and that verbal offer I made?? Remember?? Well the broker told me that he’s trying to get the seller to see reality and thinks he could get him to my price within 3 to 4 weeks. Yikes I say! Not because I’m scared (well maybe a touch) but because we actually saw the property #1 (which it’s in a C area and is a C property with lots of deferred maintenance) but #2 because I messed up when I was figuring out the numbers and the offer should have been way less 🙂 You live and ya learn right?

Luckily, I called ChrisBuysApartments and asked him what to tell the broker so I don’t sound like a complete idiot. Thanks Chris!

Moving right along…a lot to do and oh yeah, Kathy’s away this entire week and I have the kids. And Joe…oh my gosh, has shit to do all this week…baseball then karate then baseball then karate. I swear the only day he doesn’t have something is Monday. Oh and to top it all off he has a religion project due for school lol Definitely my strong suit, right? (For those that know me, know that’s sarcasm!)

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Direct Marketing Campaign Free Downloads

Fax Back Form for Direct Mail Campaign



Ok so here is the Fax Back Page Form that I promised you. I think it’s a pretty cool idea and it makes a whole lot of sense since people well, apparently, don’t like to talk to people on the phone (and yes, this includes people who want to sell their properties.) Go figure, right?

Dave Lindahl uses this tactic in his direct mail campaigns and he claims he increases his direct mail response rate by 50% in doing so. It’s worth a try, right?

I’ll keep you updated on my success that I have with the fax back form. Remember, I’m using it in my recent direct mail campaign.

GRAB IT HERE: Click here to download my “Fax Back Form” (MS Word)

Don’t forget….please keep me updated on any successes that you may have by using this form. I’d love to hear about them!



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Direct Marketing Campaign Finding Apartment Buildings Multi-Units/Apartment Buildings

Direct Mail Campaign Response Rate



So we’re still receiving calls from our direct mail campaign that went out in January looking for apartment buildings to buy. Remember tho, a lot were smaller units, etc. so I had to fix the campaign?

Well yesterday I got another call! So that’s 12 calls from 255 pieces of direct mail. It’s a little less than a 4.75% response rate. This direct mail batch I’ve added the Fax Back Page to it to see if I can double the response rate. You know how folks like to email/text/fax rather then talk to someone? Well then can do that with this fax back page (I’m going to post it today for you guys to use in your next campaign if you want to.)




Anyway, something realllly odd happened. I was working diligently on our new direct mail list and I finally got it all together. Came out to 261 names. Ok, not that many but it’s ok for a start. So I print out letters and take them over to my neighbor who we pay .10 an envelope (well I gave her a .01 raise cuz I’m making her stuff the Fax Back page too.) Well just returns them to me yesterday and there 133 envelopes. Needless to say I was perplexed. I counted the envelopes like a million times (ok ok I really didn’t count them THAT many times.)

So I text my neighbor and ask her where the rest are? She’s like “what rest? that’s all I got” Confused even more I am now….so I go to my mailing list and see that it’s 261…so I text my neighbor again, “that’s really weird, we have 261 names on our mailing list, I don’t know why you would have only gotten 133.” She insists that’s all she got, she was like trust me, I ain’t gonna throw that extra money away.

Now I guess I’ll go through our list and see what didn’t show up and print them out. Although maybe I won’t……I’ll tell you why when I post about our strategy session that Kathy and I had the other day.

P.S. If you know how to fix my UAW plug-in problem on my other sites, pleaseeeee let me know. It’s driving me nuts. Click here to read the post and see why I’m so po’d.

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