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Best Marketing Letter

Best Marketing Letter

I was sitting here this morning wondering what to write about today on this blog.

While thinking I decided to check my email and there it was…the best marketing letter
that I’ve ever received! Ok, so it was an email but you get my drift lol

I decided to write about this marketing letter today because I think that a lot of you
could use the information in a ton of different ways for your businesses.

Many of you know that I have 3 cats, Riley, Spencer and Blade, plus Joe has a cat named
Colors. Sooooo, obviously we buy a lot of cat food, cat treats and even these things
called Pill Pockets that allows the cats (Blade mostly) to easily take medicine.

spencerrileycouchbladeytongue

You still with me? So routinely I go to this store in my area called Pet Supplies Plus.

Now they send me marketing letters / emails from time to time. You know like their weekly or monthly
specials. I even get some marketing emails from them with a coupon.

But today….today I received a different marketing letter / email message from them. Here it is:

———————————————————————————————————-
First the subject: Carey, New Sale Prices on Items You’ve Bought (which made me open it for sure! I mean why wouldn’t I? It said stuff I bought is on sale!)

Body of email: Dear Carey,

Our new sale runs from now until August 21st. We’ve looked at products that you’ve recently purchased and I want to let you know these items are on sale now:

• Fancy Feast Assorted Varieties- 3oz $0.50 SAVE $0.13
• Greenies Feline Pill Pockets Chicken – 1.6oz $6.98 SAVE $1.00
• Greenies Feline Oven Roasted Chicken – 5.5oz $4.50 SAVE $1.48
• Farnam Cz Feliway Diffuser – 1ea $37.98 SAVE $5.00

We have over 1,800 other products on sale this month. Click here to check out some of the other sale items in our store flyer.

Best wishes,

———————————————————————————————————-

Now when I read the email I thought “holy shit, that IS the stuff I buy.” If I needed
any of those items I’d be going to the store today (or at least before August 21st.) Truth be told; I was at that store last night and bought some Greenies and Greenies Pill Pockets on sale (and some catnip lol)

But I did make a note in my cell phone of the ending sale date on those items and on the fancy feast. I even put the sale date in my phone. You see, I’m a passive income creator but I don’t like spending more than I have to 😉

marketing letter

This is hands down the best way that I’ve ever seen a store use their information that they have on file from their customers using their loyalty cards. (You know how stores give you a loyalty card and you can get discounts with it?) Well all of these stores know what you buy, so I’m surprised that I don’t get more emails like this?

Is this not an amazing marketing letter / email from this company or what? Other companies should take notice….you have loyalty cards? Use the info that you have at your disposal and send a marketing letter / email to your customers more often.

How Can You Use This Marketing Letter In Your Business

I thought that this type of marketing letter / email would be great to use in all kinds of passive income businesses that you may have.

For instance, let’s say you’re a real estate investor. You’re a wholesaler to be exact. Well you have a buyers list (you DO have a buyer’s list don’t you?)

So, every time you get a new property under contract boom send your marketing letter out to your list of people that have bought from you before when this new property meets their criteria.

You could say something like: You’ve purchased a 3 bed/2 bath row from me in X town in the past and I just wanted to let you know that I another one available right now. Here is the info:

BAM! Great little marketing letter that will definitely get you some responses.

Ok, now let’s say you’re an online marketer. You just created a new product. You can go over your database of folks that have bought similar products from you in the past and then send them a marketing letter about your new product.

You could say something like: You’ve purchase my Automatic ATM Profits ebook from me in the past and I just wanted to let you know that I have a new product available now called Cash Machine Profit Formula. Here is how you can get more information on this product:

BAM! Great little marketing letter that will definitely get some responses.

Let me know in the comments how you intend to use this letter and/or what are some of the best marketing letters / emails that you’ve received recently?

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Business Tips Finding Apartment Buildings Free/Low Cost Marketing Methods Multi-Units/Apartment Buildings Passive Income Property Managers Real Estate Agents Real Estate Investing

How to Find Apartment Buildings for Sale

How to Find Apartment Buildings for Sale

If you’re going to want to add apartment buildings to your passive income toolbox then
you’re going to have learn how to find apartment buildings for sale.

In this post I’ll share with you some great ways on how to find apartment buildings for
sale.

How to Find Apartment Buildings for Sale – Method #1

Drive for Dollars – Driving for dollars isn’t just for single family
homes you know? If you are near an area where you’d like to invest then you can
just drive to the apartment buildings and chat with the manager or owner if on
site. (Also, write down the address of the building, so you can send some direct
mail later 😉

How to Find Apartment Buildings for Sale – Method #2

Courthouse – Where you find apartment buildings you
find tenants not paying rent. And where you find tenants not paying rent
you find eviction filings. Check out the eviction filings for your area and
reach out to those landlords. You never know when they have reached their
last straw with non-paying tenants.

How to Find Apartment Buildings for Sale – Method #3

Commercial Broker – One of the best ways on how to find
apartment buildings for sale is through commercial brokers. Build a good relationship
with one or two and they will send you apartment buildings for sale when they
come on the market (and of course, ones that are already on the market.)

How to Find Apartment Buildings for Sale – Method #4

Loopnet – A lot of commercial brokers will list their apartment
buildings for sale on loopnet. (Hint: this is a great way to find some commercial
brokers to work with.) You can set up your own searches on loopnet so that you
get automatically emailed when apartment buildings meet your criteria.

Loopnet is usually the first thing people will mention when asked how to find
apartment buildings for sale
. Keep in mind that Loopnet is an awesome way to find
apartment buildings for sale and you can either contact the broker directly or do your
research and put the apartment building on your direct mail campaign list.

How to Find Apartment Buildings for Sale – Method #5

MLS – Normally, the MLS (Multiple Listing Service) is mostly
recommended for residential properties, but keep in mind that you will find
apartment buildings for sale here as well. Plus, sometimes you are dealing with
residential agents/brokers so a lot of times they won’t price the properties
properly. Don’t forget about the expired listings here for apartment buildings.

You could also use the public records portion of the MLS for your direct mail
campaign.

How to Find Apartment Buildings for Sale – Method #6

Direct Mail Campaign – I already mentioned a few ways that
you can add properties to your direct mail campaign list, but after you get this
list of apartments for sale (or perhaps not for sale yet) you will have to mail
to them on a regular basis as you never know when they will be ready to
sell. Be consistent with your mailings. Mail at least every month.

Read this post for ideas on direct marketing to apartment owners.

I hope that you liked this list of how to find apartment buildings for sale.

Here’s a bonus one that I just thought of:

How to Find Apartment Buildings for Sale – Method #7

Craigslist – You can do some searching around
Craigslist under the commercial real estate for sale section of the
real estate for sale section. Also, use the search feature for words
that may give you what you’re looking for: multi-family, seller financing,
etc. Things like that.

How to Find Apartment Buildings for Sale – Method #8

Property Managers –Ok so I’m on a roll lol One more for you
that can help you to find apartment buildings for sale are property management companies.

They are usually a good source of knowing when an owner may consider
selling the property. You will have to build a relationship with them and let
them know that you will still let them manage the property should you purchase
it.

Post below other ideas that you have for how to find apartment buildings for
sale and other methods that you have used to find apartment buildings for sale.

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Direct Marketing Campaign Finding Apartment Buildings Free/Low Cost Marketing Methods How To's Multi-Units/Apartment Buildings Passive Income Real Estate Investing Real Estate Marketing

Direct Marketing To Apartment Owners

Direct Marketing To Apartment Owners

I know a lot of folks are interested in apartment buildings as a passive income stream.

Once that’s their interest now they have questions about sending direct marketing to
apartment owners
.

I’ve sent all kinds of direct marketing to apartment owners. I’m going to share with
you a couple of direct marketing ideas here and you may use them yourself or
perhaps you have your own direct marketing idea for apartment owners that
you’d like to share in the comment section.

Idea #1 for Direct Marketing to Apartment Owners

Send a letter directly to them. Include a bold headline. Quick
text about how you’d like to buy their apartment building.
Sign it with your name, I wouldn’t really use a company name.
And don’t forget to add a P.S. (that’s the most read part of
a letter, you know.)

Place this letter in an envelope and handwrite the address and
your return address on it and use a stamp, not a bulk mailing
permit. (And yes, you can pay someone else to do this for you.)

When you handwrite the information and put a real stamp
on the envelope, this will increase the chances of your envelope
actually being opened!.

I’ve also placed an extra piece of paper in the envelope with
the letter that is a form that they can fill out and fax back to
me (just in case they don’t want to talk on the phone right away.)

In general though: DON’T FORGET YOUR CONTACT INFO!

Idea #2 for Direct Marketing to Apartment Owners

Send them a postcard. Believe it or not, it doesn’t have to be
a fancy postcard. You can just get right to the point in your
postcard.

I want to buy your apartment building! That pretty much
will do the trick. The cool thing about postcards is that
they don’t have to actually open an envelope to read it!

Test out using a fancy postcard that is very professional vs.
a non-so fancy postcard that is more personal.

In general though: DON’T FORGET YOUR CONTACT INFO!

Idea #3 for Direct Marketing to Apartment Owners

Get creative! Don’t just send a normal letter in an envelope. And
don’t just send a normal postcard. Do something crazy, something
outrageous! Something that is guaranteed to get your attention.

Keep in mind this method will cost you a little more money but in the
long run; you will get more attention.

You could send a Gigantic While You Were Out message or you could
send them a pile of fake money (you determine the nomination and
message on the bills.)

These ideas will get you noticed because I promise you; no one else
in your area is using them. (They are sending letters and postcards!)

Head over to my buddy Jeff’s site to check out these attention
getting ideas for direct marketing to apartment owners and you’ll see some other cool ideas that Jeff has.

In general though: DON’T FORGET YOUR CONTACT INFO!

These are a couple of ideas to get you going with your direct marketing
to apartment owners. What direct marketing ideas have been successful
for you when marketing to apartment owners directly?

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Business Tips Finding Apartment Buildings Free/Low Cost Marketing Methods How To's Multi-Units/Apartment Buildings Real Estate Investing

How To Find Apartment Building Owners List

How To Find Apartment Building Owners List

Since moving from single family to apartment buildings I always find it interesting to figure
out how to find apartment building owners list.

I mean as a single family real estate investor you can get all kinds of lists, right? Expired
listings, foreclosures, pre-foreclosures, divorce, probates, etc.

But what exactly do you look for to find apartment building owners lists? So, I’m going to
list a few that I’ve been trying out so far. You can share any ways that you may know to find
apartment building owners lists too, ok?

1) Expired listings
If you have access to the MLS, that’s the first place I would start. There should be a multi-family
section and you can check all of the expired and withdrawn listings. If you are not a real estate
agent then borrow a real estate agent so that you can borrow their MLS access. (Please don’t expect
to go up to a complete stranger who is a real estate agent and ask them if you can use their MLS
so that you can find apartment building owners! You have to build a relationship first!)

2) Drive-bys
This is how I found the first apartment owner that I ever made a MLO LOI to. (Master Lease Option and Letter Of Intent.) What I did was I drove around my area
and looked for apartment buildings. I would jot down the address and I would pay special attention to
ones that had “for rent” signs up or that appeared to need a little “love.”

When you get home cross reference the address on your public records or MLS and get the owners
name and address. Then mail them or call them. That’s a really cheap and easy way to find apartment
building owners. Of course, it takes some time.

Plus, it is still worthwhile and preferred that you find apartment building owners that may be motivated.
And if they have a “for rent” sign out they would probably be more motivated then if they did not have
a “for rent” sign out. Same concept if their apartment building appears to need some “love.”

3. Buy A List
A quick and notso free way to find apartment building owners is to buy a list of them from
a list company. There are companies like ListSource.com, REISource.come and others.

They will cost you a few bucks but you don’t have to leave the comfort of your house
to find apartment building owners and you don’t have to do a lot of investigating. Just
plug in the details of the types of apartment buildings you are looking for and voila!

4. Other Ways To Find Apartment Building Owners
Ok, so have you checked out my other post on this blog about finding
apartment building owners
that are MOTIVATED?

Check it out. But don’t just read the article. Read the comments. Some of the GoinFlippinCrazy.com blog reads
had left some pretty awesome ideas in the comments section.

Now, you have quite a few ways, a lot of which are no cost to you, to find apartment building owners.

Do you have any certain way that you use to find apartment building owners? I (we all) would love to hear about it…….

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Free/Low Cost Marketing Methods How To's Real Estate Investing Videos

Market Your House For Sale and Get the Phone to Ring Off the Hook

Market Your House For Sale and Get the Phone to Ring Off the Hook

Man, if you have to market your house for sale and you’re looking to get your phone to ring off the hook, then you must watch this video.

You’ve probably read about bandit signs before and how they are one of the best ways to market your house for sale.

And you’ve probably read or heard about how handwritten bandit signs are the absolute best way to market your house for sale!

Do you know why they are the best way to market your house for sale? It’s cause they get your phone to ring off the hook silly!

Watch the video above and I will walk you through step by step how I am actively marketing 2 houses that I have for sale (1 is being put under contract on Saturday, btw. Thanks to my handy work in the video.)

How else do you market your house for sale to get your phone to ring off the hook?

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Free/Low Cost Marketing Methods Real Estate Investing Real Estate Marketing

Funny Phone Message

Ok so I have 2 properties right now with signs out for people to call me on. My phone has been ringing like crazy (and I’ll be posting a video shortly to show you how to get your phone to ring like crazy too when you have houses for sale.)

Anywho, I wanted to share this call from someone with you. It made me chuckle and shake my head.

Sooooo, can anyone tell me what was missing from this message? 🙂 I wanted to title this “dumb potential buyer messages” but I figured I’d be nice.

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Free/Low Cost Marketing Methods How To's Real Estate Investing

Bandit sign police

Me and the Bandit Sign Police

So, the bandit sign police got me…..twice within a couple of weeks! And in 2 different areas to boot.

I decided I wanted to start getting more real estate deals a brewing (I’ve been on hiatus working on the ATM Business course.)

When I want my phone to start ringing what do I do? I put out bandit signs. Love me some bandit signs.
bandit sign
My phone definitely started ringing from my bandit signs. wGood calls and uhhh not so good calls. This is basically my “how to” on how to deal with the bandit sign police.

1st bandit sign police call was in my neck of the woods. BSP: You’re not allowed to put those signs on states roads.

I proceeded to be sweet as pie to the bandit sign police and he then said “well I will let you go out and pick them up instead of having my guys do it cause I know they are expensive. Just try to keep ’em off of the state roads.”

I asked him to elaborate on what a “state road” is and how I can tell. He told me but to tell ya’ll the truth, I honestly looked while driving around but I can’t see any signs that say SR that are posted near speed limit signs.

I never went to pick up my bandit signs. I forget where I put all my bandit signs! The good ones are still up and I even got a deal signed up from my bandit signs last week!)

2nd bandit sign police call: This one was a call from the guy who works in the township where I have my rental property for sale. I put up handwritten bandit signs to try to sell my rental property. This is how this one went down.
handwritten bandit sign
He left me a voicemail that said: You can’t have those signs up, they are illegal in the township. You need to come and get them before I take them down. Thank you.

So, me, being me…well I called him 🙂 I was, of course, sweet as pie. Told him I was sorry but I was just trying to sell my house cause my real estate agent sucks (sorry dad hehe) I proceeded to ask him what the rule was for real estate agent signs for the weekends? And if I could do like they do and maybe put out on Friday and pick up Sunday night?

BSP2 said: well, if you have a sign on your property then you can actually put signs around the area that SEND people to your house. That’s the only way it would be legal. The signs have to send them to your property.

I said…ok I will take care of them this weekend. All bandit signs will now send them to my property for sale.

He said ok but he wants to verify to make sure. I’m going to do it anyway and if when he verifies and it’s not the case, well I’ll just ask for forgiveness from the bandit sign police.

Btw, these conversations took me back a few years when I got my very first call from the bandit sign police. It was a woman and I actually went in to see her to get my bandit signs. We struck up a conversation and I left there knowing exactly how to follow the rules of the township and keep putting my bandit signs out!

Did any of you have experiences with the bandit sign police? How did it go down?

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ATM Business Atm Deals Free/Low Cost Marketing Methods How To's Passive Income

Gardening = New ATM Placement?

So I don’t exactly have a green thumb but if gardening helps me get new ATMs placed then perhaps I’ll pick up the gardening hobby.

Sunday Kathy, her older sister and I were gardening all day at our house. It is so not fun for me, but alas it’s my house too. Well I began to dig out one of our rose bushes because we were moving it.

Next thing you know: CRACK! SPLAT!

I look and there apparently was a robin’s next in there and 3 little robin’s eggs cracked. I felt soooo horrible (I’m a huge animal person.) Anyway, Kathy and her sister told me to stop with the bush and get some lunch for all of us.

I head to a local place around us that makes cheese steaks. They have a minimum for credit card orders but I forgot what it was. I ask the lady. She said $10.

I say no problem. Then I follow that up with…..are you ready for this? “Have you guys ever thought about putting an ATM in here?”

Simple, eh? It’s one of the key phrases I teach in my ATM Business Blueprint course.

Well she proceeded to tell me that they use to have one but it was always out of order and the ATM owners never kept it filled with cash. So they got rid of it.

I told her about how I own a small, local ATM business and I live 5 minutes away so keeping it in service and loaded with cash isn’t an issue.

She was thrilled and gave me the owners name and phone number. Now I left the owner today and I don’t know if we’ll end up putting a machine there or not, but the point of this entire post was for you to learn this key phrase: “Have you ever thought about putting an ATM in here?”

Learn the ATM Business and create passive income without any tenants or toilets!

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Free/Low Cost Marketing Methods Networking

Thanks for helping me with my new Facebook Fanpage!

I appreciate everyones help with “liking” my new fanpage and allowing me to give it a normal name. My facebook fanpage is now: http://www.facebook.com/goinflippincrazy.com

If you haven’t been there yet please take a moment to go there now and you will be able to get all of the cool stuff that happens over there 😉

Also, I have a new contest coming veryyyyyyyy shortly in order for you to win my upcoming ATM Passive Income course. There’s already been one contest so far to win the course, but I haven’t picked the winner yet……..that will be coming in the new year!

Goin’ Flippin’ Crazy is up and going on Twitter too! I’m http://www.twitter.com/FlippinCrazy_PA there. I will admit that I’m still learning the whole Twitter thang tho….if you have any twitter pointers I’d be more than happy to hear them lol

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Contest Free/Low Cost Marketing Methods

Please “Like” My New FaceBook Page!

I just started a Twitter page tonight and a Facebook Page. The Facebook page is still in the works…..as far as design goes but I was hoping you kind folks would “Like” my page for me now so I can get enough “likes” to secure a “normal” name for my page so it’s not all crazy numbers.

Here’s the link to Like the Goin’ Flippin’ Crazy Facebook Fanpage!
Oh and I will be awarding 1 of the first 25 people to “like” my page my ATM Passive Income Course when it comes out in January of 2011! A bribe you ask? You’re darn right it is!

Thanks and good luck to you!

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