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Direct Marketing Campaign Finding Apartment Buildings How To's Multi-Units/Apartment Buildings

Idea to find Motivated Apartment Building Owners



I’m off today from BMW and Kathy and I are getting ready to check out some bank-owned apartment buildings but something occurred to me while I was looking for these bank-owned properties on the MLS………..

expired apartment building listing

Yeah folks…..EXPIRED LISTINGS for apartment buildings. Can you say duh? As I’ve been having discussions with myself, and yes I really do lol I have to remind myself to get back to the basics! Look at EVERYTHING you did with single family homes and mobile homes to find motivated sellers and of all things I forgot about expired listings (and I’m going to add withdrawn listings in there too!)



With that said, I found some expired apartment buildings on the MLS and they will now be a new part of my “finding deals” system. I will immediately add them to my direct mail campaign. Actually, now that I’m typing this I think I’ll send them separately so I can track them better. Can’t believe I didn’t think of this sooner? Do you ever find that when you decide to take on something new that you over-think things? That’s definitely me for sure.

Good thing I’m back on track with my thinking. Working a 40 hour work week for someone else for 2 weeks now sure has a way of bringing out your thinking cap!

Guys and gals I have to tell you that I am more psyched than ever before now. I think I got this “work” pattern down at BMW, my body is now accustomed to getting up early even on my days off and I totally feel better “emotionally” knowing that the bills will get paid. Add to all of that that I do not like working a “normal” job and I’ve got huge motivation written all over me.

I haven’t been this excited since I wrote my freedom post. It’s on like donkey kong now!

it's on like donkey kong

Who’s got anymore ideas that I’ve been missing? The last post I made a few days ago Esi and Al made some great comments…..does anyone else have any more thoughts on finding motivated apartment building owners?

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Direct Marketing Campaign Finding Apartment Buildings Finding REO Deals How To's Multi-Units/Apartment Buildings

Finding Motivated Apartment Building Owners



I’ve decided to spend my apartment hunting time finding motivated apartment building owners. Why not? I ask myself. I mean seriously I’ve been involved in real estate for 11 years now and every deal that I’ve ever done whether it was a mobile home deal, a rehab deal, a wholesale deal, sub2 deal or what have you was from a motivated seller!

Why try to reinvent the wheel right? I mean seriously all of the commercial folks are saying that a wave of commercial foreclosures are going to be coming………..how about getting to them before they reach foreclosure?




Also, I’m going to find a way to reach apartment building owners that are going through evictions. I’ve been trying to figure out how to do it in Delaware but they haven’t been making it easy thus far. I’ll figure something out though.

I think the 2 ways I mentioned above are good as well as probate deals, but the big time consuming problem that I’m thinking will arise is the fact that I’ll probably have to sift through 99.9% of single family deals to find the apartment building owner deals. Wouldn’t you agree?

I wonder if there is a way to get by that? Are there any other techniques that you commercial guys and gals use to find motivated apartment building owners?

I’ve been doing direct mail, but I’m really just sending out a mass mailing to apartment owners…I’m sure my results would sky rocket if I was sending out a mass mailing to MOTIVATED APARTMENT BUILDING OWNERS!

Soooooo fess up (please) how are YOU finding motivated apartment building owners? (Btw, going to check out some reo’s this weekend that I found on the MLS…there’s another technique. An oldie, but always a goodie!)

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Finding Apartment Buildings Multi-Units/Apartment Buildings Must Have Books Random Ramblings

Vrooooooooooooooooom!



Well last Monday was my first day working for BMW. I have to say thus far as far as jobs go, it’s been pretty fun and dare I say bearable??

Hmmmm let’s see….what have I been doing all week? Basically driving BMW’s. lol And no I’m not kidding.

My favorite so far was this one:

bmw 328i

That one above is a convertible 328i. It was pretty hot!

And than drum roll please……I learned to drive a manual on this puppy on Friday:

bmw 335i

That one is a 335i. Nothing like learning to drive stick on SOMEBODY ELSE’S BMW, eh? 🙂 (and in case you’re wondering……I did a pretty good job driving after my learning session (the other guy that got hired with me taught me how to drive stick when we were out for one of our joy rides.)

Now as far as real estate goes…that’s what you really wanna know right? Well I have to tell you that since not working a “normal” job in soooooooooo long (over 4 years) that this week was extremely exhausting. Not only did I start this job this week, but Kathy was away for work in Houston, Tx and we (aka I) had Joe for the week. Luckily our next door neighbor friggin rocks so she helped me out a great deal last week.

The bottom line is that the job is bearable right now BUT overall it’s definitely giving me the motivation that I need to do what I need to do. This week is the start of my new schedule…basically work 2 nights and 3 days (and switch every other Friday and Saturday. So if I work Friday, I have off Saturday and vice versa.) I think I’ll need this week and perhaps next week (hopefully not) to get situated with my schedule and to hopefully not be exhausted when I get home and then I can concentrate on working my real estate in.

I did start re-reading this Dave Lindahl book: Multi-Family Millions: How Anyone Can Reposition Apartments for Big Profits(affiliate link.)




I want to concentrate on finding MOTIVATED sellers of apartment buildings. So I have to really figure out how to get at them….btw, I think my father is my first highly motivated multi-family owner. I’m going to speak with him in more detail this week. More on that in another post.

But if any of you folks have ideas on how to find motivated apartment owners, please let me know. I’m going to try to sift through the foreclosure notices and try to get my hands on those that are filing evictions or that get judgments on their behalf but I’m foreseeing some issues already with that…..but I’ll see what I can do. Any other ideas?

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Finding Apartment Buildings Free/Low Cost Marketing Methods Multi-Units/Apartment Buildings Networking Property Managers

Why You Should Network with Property Managers



apartment property managers

When you’re looking for multi-family properties to buy just like when you’re looking for single family houses to buy or sell it’s super important to network.

You may remember when I went to the Greater Philadelphia Apartment Associations Trade Show a few months back. While there I met a super nice lady who actually hires folks for property management companies. I advised her that I’m looking for a property management company to work with and that I’m actually not a property manager looking for more employees.




This lady, Valerie, took my card and advised me that she knows a perfect property manager to work with and that she’d tell her about me. I thanked her. The next day I got an email from Valerie saying she gave my contact information to Mary and I also received an email from Mary, the property manager.

Now on to why you should network with property managers:

1) They know the areas. They know and understand which areas most folks are buying in, which area most folks are avoiding and which areas are up and coming. (Think this type of information is valuable?)

2) They know rental values in the area. They know which areas the rents are raising, which area the rents are being lowered, which areas rents are stabilized, etc. (Do you think you’d like to know this type of data when getting into multi-units and perhaps when getting into a new market?)

3) They have good contacts. They know great brokers to work with, they know great attorneys to work with, they know great contractors, and the list goes on and on. They KNOW people that can be important to your business!

4) They know costs. They know how much typical expenses will run for particular types of properties. (More information that would be helpful?)

5) They may send you deals. This is the reason I decided to write this post. I spoke to Mary in great length after receiving her email and we spoke a few times. After building some rapport with Mary I asked her to please let me know if any of her clients are looking to sell or if she hears of anyone that’s looking to sell. She said no problem. Then lo and behold just last week Mary send me an email telling me that this particular property is for sale and that she thought she’d send it to me to take a look at it! How about that folks? Now grant it, that property may not be a great deal, but that’s not the point. The point is Mary thought of me and sent me the information about an apartment building for sale. So if she did it once, don’t you think she’ll do it again the next time she hears of a place for sale? I certainly do. That is huge! I immediately emailed Mary and thanked her. Perhaps I should send her a lil thank you as well……what you think? I think that would be a good idea.

Can you see why one of the key people that you should definitely be networking with are property managers? They could be one of the most useful contacts you make in a day.

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Multi-Units/Apartment Buildings Private Lenders Random Ramblings

First and Last Day on the new J-O-B



Yep, you read the post title correctly: yesterday was my first and last day on the job as a brand spanking new bill collector! lol Mhm, if yesterday wasn’t my first and last day I would have become the person everyone ignores and hates to hear on the phone!

I started yesterday morning at 8am. (Woke up at 6am OMG!!!) It was just training….can you say “yawn?” zzzzzzzzzzzzzzzzzzzzz

Anyway, at about 12:30pm I get a call from BMW telling congrats and they’d like me to come on board starting soon and they’ll email me the details.

hehehe This was the internet sales coordinator job, one of the two jobs that I would have been ok with having (still haven’t even interviewed with BOA yet.) So I get the email, read all of the details about pay, bonuses, commissions, etc. and then call the collection job and tell them I’m not coming back.

Starting on Monday, June 21st I’ll be a new employee of:

bmw

And I’m ok with it. Monday I’ll find out my official schedule (as the General Manager wants to sit down with me and the other dude he hired too so we can see if we can work out our schedules amongst one another.) After that, I’m off to the races with working around it and buying a multi-unit.




Chris was right, it feels much better to know that the main bills will be paid, makes it much easier to be able to negotiate deals properly as I won’t appear desperate. Btw, don’t think I haven’t been doing nothing this whole time in regards to multis…because I have….a new post is coming up as well. Networking really does pay off folks.

Soooo is anyone in the market for a new beamer or what? lmao Just kiddin…..well not really!

P.S. Ya think I can find some private money walking in the BMW door? I think that’s possible. I mean if you have $124k to spend on a new 7 series I think you probably have some extra cash to be a private investor for yours truly, right?

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Multi-Units/Apartment Buildings Networking Private Lenders Vacation Adventures

Networking on Memorial Day



Networking can happen on holidays too. Right? If you didn’t network this memorial day weekend, did you miss out on excellent networking opportunities?

I networked yesterday and I didn’t even plan on it! Yesterday, Kathy and I were invited out boating with poker friends. We thought it would just be us and our poker friends, but turns out our poker friends brought some of their other friends. So a bunch of new people we didn’t know.

We had a lot of good potential people to network with, obviously, I didn’t know this when I first met them. After talking to folks or hearing folks talk it turns out we had in our presence:

* a real estate agent who sells million dollar properties
* a director of operations for a big medical equipment company
* a homicide detective
* a couple who own their own lucrative business

and other folks. Can you see some opportunity above? I did. So I started my networking. I spoke with the real estate agent the most. I talked to him about multi-family investing and partnering. He was interested! His significant other is the Dir. of Operations for the medical equipment company…..so I’m thinking that these 2 gentlemen have some money for investing. And they already own sfh rentals, so they understand the basics.




The couple who own the lucrative business are our poker friends from Arizona. I spoke to our one friend about it and she said she would be interested and then her partner overheard us and asked me what we were talking about. So I told her and she said “yes, they’d be interested in something like that definitely.” 🙂

Now as far as the homicide detective…well I don’t know how much they really make? But I do know that she’s got a pretty nice house right on the water (we threw out the anchor out back of her house to swim) and she’s got a boat and a lot of doo-dads, if you will. I haven’t talked to her about investing with us, but I’m thinking if we could get a great deal going with either of the gentlemen or ladies above that she’d express some interest as long as she has some money to invest.

So the next time you have a holiday weekend or are spending time with some friends you haven’t seen in a while, don’t forget to take the opportunity to NETWORK. Because you never know who you will meet.

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Received counter offer on 34 unit!



I did the numbers on a few properties Kathy and I seen the other day with a broker. I told the broker what I was thinking 1.2 Mil on the 36 unit property, which they are asking 1.8 Mil and he said, “did you mean 1.2 Mil for the other property cause that’s do-able?” I told him that I meant it for the 36 unit, he said it would fly. So I came back later and told him, ok we could do 1 Mil for the 34 unit (that’s the one he mentions above about 1.2 Mil.) This property is listed at 1.3 Mil. He tells me, “if you can do 1.1 Mil I’m sure I can get the deal done.” Now I know I’m negotiating with the broker at this point, but the reality is I say to them “look I don’t want to offend the seller, what do you think of this offer?” So they don’t think I’m a jerk or anything, ya know?

Realistically, I think we could offer 1.1 Mil, but I think I’m more comfortable with the MAO of $1,050,000. So I countered back at $1,015,000 and told him to let me know what the seller says.

Also, had a conference call with a broker team yesterday to go over a property we saw with them. They are asking 1.6 Mil and realistically our MAO is about 1, 375,000 ish….they paid 1.4 Mil for it 2 years ago….they weren’t having it. But the broker team is super duper nice. I wish they would get us some more properties because I’d love to see them make a commission because they are so helpful, the broker I mentioned first is kind of a jerk (for now.)

I’m heading to the courthouse to see if I can somehow fanagle (how do you spell that?) a list of evictions that were awarded to landlords and they will become my new “direct mail list.” I think I really want to find MOTIVATED landlords that own apartment buildings….I know they are out there. So far only the small guys are calling me back…..I want the bigger complexes to call me too!




I have a good feeling tho that most deals will come from brokers and not what the places are listed for, but what you can negotiate fairly.

I went to Toastmasters again last nite and it was a lot of fun. I made the decision to join the next time I go and surprisingly enough Kathy told me she was going to join too! Which is really strange because she is scared crazy of public speaking and told me she doesn’t even want to get up at Tmasters. But I think she had a lot of fun there the last time I took her there so hopefully she’s coming around!

The job hunt is not going so well. Which may be a good thing? I dunno. I mean I need money BAD but I’m really not so fond of a “job” per se. I probably wouldn’t even be thinking of finding a job if I didn’t switch gears into commercial real estate. I could have definitely made a decent living from wholesaling, but switching gears into commercial real estate is like completely starting over. I mean that’s ok because passive income is where my passion is, but it is harder and taking a whole lot longer than I anticipated.

Ohhh I’ve also been working on my Gay Marriage website. I look at my adsense stats and my traffic and I see I’d be making a ton more money if I just got my traffic back up to where it used to be when I use to work on it all of the time. Plus, if I had more traffic, I could also solicit more business from attorneys and other types of companies to advertise on the site. I have a few now, but nothing major yet. So my goal is to work on that some more in the evening and get it back up in the ranks where it use to be and then start sending out emails and calling folks to advertise. I think it could be a realllll money maker if I put just a little bit of effort into it everyday (perhaps that could be my 9 to 5 job after it gets rolling while I concentrate on commercial real estate.

One more thing: we have an appointment tomorrow to meet with another potential ATM site. I made the decision to pull the machine from the newer chinese buffet place. They don’t leave the machine on all of the time after me telling them repeatedly to do so, so I told them we’re pulling it. I wonder how the small business loan environment is? Because the only think that stops us from buying up a bunch of machines and just pounding the pavements and putting them in tons of locations is money. I’d say realistically we’d need about 20 to 25 machines out there working for us to live just fine, while we concentrate on commercial real estate (well I’d be just fine, that’d still below what Kathy makes.)

So, we would need 14 to 19 more machines then…and that equals about $42,000 to $57,000. Hmmmmmm. Something to think about. Obviously, there isn’t much money coming in when you’re out developing business, of course. But after they are all placed there is. Something to think about. I don’t think our LLC has been around long enough tho. I remember last time I got LOC for my business I had to be in business for at least a year. We’ve only been doing this since July of 2009. Something to think about.

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70% occupied property plus many more



Been looking at several properties this week. We’re definitely trying to make things happen. Kathy and I even had a talk about the types of deals and investors for those deals that we want to target.

So far this week we looked at 2-30 unit properties, 1-36 unit property and I looked at a a duplex, triplex and 4 unit the other day and a 4 unit (possibly 5) property today. I just scheduled a Saturday appointment for a duplex. Normally, we might not be interested in the duplex but I spoke to the lady on the phone before and she just faxed in the fax back form. On the form she gave a price and then said “or best offer” (I love hearing that) and wrote real big: Need to Sell!

After talking to her again and asking why she needs to really sell it’s actually kinda sad. This is the part of investing that I think sometimes may be a bit more difficult for chicks rather than guys. Ya know we get those emotion things involved. I mean I’m not saying that affects my buying decision but I’m definitely super sympathetic and empathetic. Anyway, she lived in a house that had mold issues for sooo long, TOXIC MOLD issues and 1 of her cats and 1 of her dogs ended up dying because of it and now she’s super sick because of it. So she has to move (and no, she doesn’t live in that house anymore and no, that’s not the house she’s trying to sell!)

The properties I seen today were very nice. The nice rental units I have EVER seen….EVER. There are 4 units now (single family house, a duplex, plus 1/2 a duplex.) Plus, the husband wants to make the other 1/2 duplex into an apartment. So it’ll be 5 units total and they want $750k for 4 or $790k if the 5th apartment is done first. Uhhh no. We offered 900k on a 30 unit! (and eventually, I think they’ll go for it, because that’s what it’s worth…) But the sellers I absolutely adored….older couple who just want to retire (home improvement/roofing biz) but they are a lil unreasonable right now.

I’m pretty sure we’ll draw up an LOI for the 36 unit we saw the other day and I’m seriously trying to figure out how on earth we could purchase a 120 unit property that is 70% occupied. I think it’s got HUGE upside……but I’m still trying to get my head around figuring things out that aren’t the “norm” yet.

Things are chugging along….I told Kathy that I don’t think properties are the problem and that we need to concentrate on finding private money more. We decided that for the smaller deals we’re going to seek out debt investors to just lend the entire loan amount and for the bigger deals we’ll use equity investors and just take a percentage of the deal. Equity investors just doesn’t make sense for these smaller deals…..financially speaking for us, anyway.

I finished a free report on Investing in Emerging Markets last night and today or tomorrow I’ll finish our Investor Brochure for folks that are potentially interested in investing in commercial real estate deals.




OHHHHH I almost forgot, I went to poker last Thursday (finished in 4th and more than doubled my money) but more importantly I know one guy in particular has some dough (and some real estate) so I started chatting it up with him and asked him about his properties (he’s trying to get rid of them all, they are shells in not the best parts of philly) and he said he never wanted to be a landlord. So I took that as my key to talk to him about becoming an equity partner with us. He asked in what areas we were looking and how many units are we talking. I answered him and he said “I’ll give you my email address before I leave tonite. Send me some more information. I mean not specifics or anything, but general information. I have some interest.” 🙂

That’s why I put my ass in high gear to get this investor brochure together. The next step is to set up a meeting with him and his wife (I guess he’d want her involved…I dunno??)

So far, my monthly poker tournaments have found me 1 private lender and potentially 1 more. There’s another guy that comes sometimes that I’ll definitely hit up….but haven’t seen him in a bit. I know he’s got bucks too!

Ok off to finish my brochure now. Oh and if you are reading this and you’ve done any deals with 100+ units that had 70% occupancy or around there, please email me. I’d love to talk to ya!

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A lot happening – networking is king – a job, maybe?



I have a lot happening lately, which is good, of course, but unfortunately I haven’t closed on an apartment building deal yet. Patience I know…and I have found out they may take a wee bit longer then your typical single family deal.

I’m being a tad bit impatient though because I really don’t want to have to get a j-o-b! Know what I mean? I will though if I have to…I mean if it’s necessary to help take care of my family while I do the apartment thing on the side then it’s ok. That’s not the worse position to be in (it may seem like it because I’m not your “normal” type of job person…..but it would only be temporary.)

You might say “well why don’t you wholesale while working on apartments?” And I’d say that’s a fine idea, but realistically to be successful at wholesaling you’re busting your ass and networking and marketing and doing all of the things that I honestly, want to spend my time doing with apartment buildings.

Sometimes I have that conversation with my self and it makes sense and other times it doesn’t. But the big key is, just because you have a deal under contract when wholesaling does NOT mean you’re necessarily going to bring money in (deal could fall through for a number of reasons, etc.) And if that happens, well that doesn’t do the whole family bank account much good 🙂

Trust me, I am not dissing wholesaling in any way shape or form. I made some decent money as a wholesaler but I also remember that to make that decent money I worked my ass off. Not that I’m afraid to work my ass off anymore but I want it to be focused on apartment buildings. The goal: to accumulate enough apartment buildings that throw off enough passive income for me to live off of and for Kathy to live off of and quit her full-time gig (Remember my F R E E D O M post? That’s what it’s all about. ) Passive income does not happen from wholesaling.




So my idea was to get a silly j-o-b that I would just go and do my time (like a prison sentence, right? lol) and have normal set hours so therefore I could manage all of my apartment buildings activities around those set hours. And at least I’ll get a lil bit of money coming in regardless (that is probably until my ass gets fired lol because I spend too much time on real estate hehehe)

If anyone sees a flaw in my thinking please let me know. My debt, folks, is really pissing me off and really determining all of the moves I make. I don’t know if you remember, but I “borrowed” enough money to live off of for 3 months in hopes that we’d get an apartment deal by then……..well I’m tired of paying nearly the minimum on my debt and I’m tired of being broke all of the time. I know a j-o-b is not my end goal, but I think I may be considering it a stepping stone to at least allow me to put a crap-load more money towards paying off my debt while I work towards my passive income goals.

Btw, yes the atm’s are kicking it, even the new one….but still, doesn’t throw off quite enough for me to live off of completely yet.

That’s the bad news, but now for the good news. I’ve been a networking fool lately. At toastmasters, whenever I meet folks and definitely at that tradeshow I went to last week. I think I may have found myself a new private money lender at the tradeshow (we’ll see,) I found an awesome contact who referred me to a property manager and the property manager was fantabulous and she referred me to 2 commercial brokers and told me she’d keep me informed of any properties that she hears coming on the market.

A lady at karate last week saw my WE BUY HOUSES lettering on the back of my car and asked for my card. She called me last night. We spoke. They owe more than their house is worth….I told her I could probably make her an offer and do a shortsale but she’d walk away with nada. She understood and said she’d talk to me in the future when they saved enough money to move out. In the meantime, she tells me about a 12 unit apartment complex near us that she’d like to move back into because the rent was dirt cheap. She tells me that the landlord tried to sell the complex before but the deal fell through. The owner since moved into a retirement community. Of course, I talked to her about that complex and she said she’d get the info for the owner (since her mom still rents from her) and give it to me so I can call her, plus she’d pass my info along to the owner as well. Fingers crossed!

Toastmasters meeting tonite again and I’m bringing Kathy with me aka dragging her kicking and screaming with me! Afterwards, we’re going to drive by 2 properties; a 6 unit and a 12 unit that aren’t far from there. If we have some interest in the neighborhood, which I’m sure we will, we’ll make appointments with the brokers and put in LOI’s.

Friday, we have a 3:30pm appointment at Starbucks with a broker I met at the tradeshow. He knows of a 45 unit property that will be coming on the market sometime soon in our area. And I know, I don’t drink coffee…lol but I like Starbucks’ banana nut bread and their strawberry banana smoothies. Yum.

Saturday, I still have to confirm, but may be seeing a 4 unit property. Monday have an appointment to see a 2 unit property. These are all smaller than I’m really interested, but I don’t think it hurts to practice. These gave from my mailings.

Just got another fax back form from my mailings of a lady that has a 10 unit. We’ve been playing phone tag tho. Sent out 255 pieces, 9 came back undeliverable and we got 5 responses so far; 3 by phone and 2 by fax back form. Just over 2% response rate. Not as good as the last piece we did.

Tomorrow we are going to a Chamber of Commerce mixer to see what we can make happen. It’s $10 for non-members. We still don’t know which chamber to join yet. So we’re just going to the free events and any of the cheaper events for non-members.

And today, I’m going to have Kathy call our next potential private money lenders to set up a lunch appointment with them tomorrow or Friday (those were the folks who were excited to do real estate deals with us but went on vacation.)

Soooo things are definitely moving along, but I don’t foresee an apartment deal by next month, so that’s why I mention the j-o-b thang.

Over and out for now.

P.S. If you haven’t check it out yet, do me a favor and check out my shorter private money pitch and tell me what ya think!

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Private Money Pitch – Short

Ok so you remember the longer private money pitch that you saw on video, right? Well this is my shorter private money pitch. And I know the video says I’ll be using it tomorrow at the convention, but I actually recorded that video a few days ago….so I used the pitch all day yesterday at the convention.

I think I even shortened it and went into detail if folks asked questions. At first, I have to admit that it was a little intimidating being in a huge convention center with soooo many people and not knowing how to approach folks or what to say, etc. Because of course, I just wanted the opportunity to try my pitch. After a while I started to get the hang of it and felt more comfortable talking to folks. After a bit I would randomly sit down next to folks just to ask what they do for a living lol

I got 1 guy who told me he thinks he’d be interested and to definitely email him. Another couple seemed interested but they didn’t have any contact info, so I gave them my biz card (probably never hear from them.) About 1 or 2 other folks seemed like they may know folks that may be interested. I got biz cards and I put EVERYONE into an excel spreadsheet today, along with some notes on the back of their biz cards. I’m going to stay in touch with everyone, but definitely with the potential private money folks.

Met a couple of new mortgage brokers and commercial real estate brokers. Had a free lunch, free dinner and an open bar (I don’t drink so I just had 2 sodas.) Also attended a free seminar on financing in today’s market. All in all it was a pretty good day.

So….what are your thoughts on this private money pitch vs. the longer private money pitch?

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