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Best Marketing Letter

Best Marketing Letter

I was sitting here this morning wondering what to write about today on this blog.

While thinking I decided to check my email and there it was…the best marketing letter
that I’ve ever received! Ok, so it was an email but you get my drift lol

I decided to write about this marketing letter today because I think that a lot of you
could use the information in a ton of different ways for your businesses.

Many of you know that I have 3 cats, Riley, Spencer and Blade, plus Joe has a cat named
Colors. Sooooo, obviously we buy a lot of cat food, cat treats and even these things
called Pill Pockets that allows the cats (Blade mostly) to easily take medicine.


You still with me? So routinely I go to this store in my area called Pet Supplies Plus.

Now they send me marketing letters / emails from time to time. You know like their weekly or monthly
specials. I even get some marketing emails from them with a coupon.

But today….today I received a different marketing letter / email message from them. Here it is:

First the subject: Carey, New Sale Prices on Items You’ve Bought (which made me open it for sure! I mean why wouldn’t I? It said stuff I bought is on sale!)

Body of email: Dear Carey,

Our new sale runs from now until August 21st. We’ve looked at products that you’ve recently purchased and I want to let you know these items are on sale now:

• Fancy Feast Assorted Varieties- 3oz $0.50 SAVE $0.13
• Greenies Feline Pill Pockets Chicken – 1.6oz $6.98 SAVE $1.00
• Greenies Feline Oven Roasted Chicken – 5.5oz $4.50 SAVE $1.48
• Farnam Cz Feliway Diffuser – 1ea $37.98 SAVE $5.00

We have over 1,800 other products on sale this month. Click here to check out some of the other sale items in our store flyer.

Best wishes,


Now when I read the email I thought “holy shit, that IS the stuff I buy.” If I needed
any of those items I’d be going to the store today (or at least before August 21st.) Truth be told; I was at that store last night and bought some Greenies and Greenies Pill Pockets on sale (and some catnip lol)

But I did make a note in my cell phone of the ending sale date on those items and on the fancy feast. I even put the sale date in my phone. You see, I’m a passive income creator but I don’t like spending more than I have to 😉

marketing letter

This is hands down the best way that I’ve ever seen a store use their information that they have on file from their customers using their loyalty cards. (You know how stores give you a loyalty card and you can get discounts with it?) Well all of these stores know what you buy, so I’m surprised that I don’t get more emails like this?

Is this not an amazing marketing letter / email from this company or what? Other companies should take notice….you have loyalty cards? Use the info that you have at your disposal and send a marketing letter / email to your customers more often.

How Can You Use This Marketing Letter In Your Business

I thought that this type of marketing letter / email would be great to use in all kinds of passive income businesses that you may have.

For instance, let’s say you’re a real estate investor. You’re a wholesaler to be exact. Well you have a buyers list (you DO have a buyer’s list don’t you?)

So, every time you get a new property under contract boom send your marketing letter out to your list of people that have bought from you before when this new property meets their criteria.

You could say something like: You’ve purchased a 3 bed/2 bath row from me in X town in the past and I just wanted to let you know that I another one available right now. Here is the info:

BAM! Great little marketing letter that will definitely get you some responses.

Ok, now let’s say you’re an online marketer. You just created a new product. You can go over your database of folks that have bought similar products from you in the past and then send them a marketing letter about your new product.

You could say something like: You’ve purchase my Automatic ATM Profits ebook from me in the past and I just wanted to let you know that I have a new product available now called Cash Machine Profit Formula. Here is how you can get more information on this product:

BAM! Great little marketing letter that will definitely get some responses.

Let me know in the comments how you intend to use this letter and/or what are some of the best marketing letters / emails that you’ve received recently?

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T. Harv Eker Gives Me My Own Personal Millionaire Mind Seminar

Click here to Register for a Millionaire Mind Seminar in your area.

Click here to get more info on T. Harv Eker’s book: “Secrets of the Millionaire Mind.”

Click here to get more info on the audio version of “Secrets of the Millionaire Mind.”

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Teach Kids About Money

Teach Kids About Money

When I’m out on the road speaking at events I often will ask the question
“How many of your took passive income 101 in high school or college?”

As you can imagine no one raises their hand but I get a lot of chuckles.

The reality of the world is no one will REALLY teach kids about money
so that’s your job as a parent or sibling or aunt or any important person
in a kids life.

I’m going to give you some fantastic resources at the end of this post but
first let’s get into a couple of basics that you can use to teach kids about

Teach Kids About Money – Active Income

When you teach kids about money you’re going to want to teach them about
active income; which is basically trading your time for dollars. For
example; working a 9 to 5 job and getting paid for that job. Or you can even
teach them about perhaps being a doctor and having their own practice. Again,
that’s active income tho, because if you’re not seeing patience as a doctor
then you’re not making money.

But when you teach kids about money you definitely want to teach them about
active income and if you are in a situation where you receive active income
then you will want to share that with your kid. Including how long you’ve
worked there, how many hours a week your work, how much you get paid per hour
or per week, how long you plan on working there, etc.

Teach Kids About Money – Passive Income

Here’s my favorite part when looking to teach kids about money. Most kids
see their parents working a job (active income.) That’s how they grow up
and that’s all they really see.

But what you want to teach kids about money is that there are other ways to
make money as well. My favorite was is called passive income.

Passive income is an income received on a regular basis with little to no effort
required to maintain it.

Some examples of passive income are a savings account. Simple, easy to understand
example. You deposit money into an account and make interest on it every month.

Another example is rental property. You own a property and rent it to a tenant
who in turn pays you every single month to live there. Obviously, you charge the
tenant more for rent than your mortgage is and that’s your profit.

Keep in mind that most likely that tenant HAS to get up and to work to make
“active income” every single day to pay you that rent payment (which is passive
income for you.)

Another example is owning ATM machines. You own an ATM machine, put cash in it
and charge people a surcharge fee to use the ATM machine and get access to the

Obviously, you don’t have to be there when someone uses the ATM machine. You just
invest a little bit a time to fill the ATM with cash once a week or month, etc. And
it then provides you with passive income.

It’s very, very important that when you teach kids about money that you do in fact
teach them about passive income. Why? Because they will not learn about it in
school, college or anywhere else for that matter UNLESS they seek out the information
on their own.

And a lot of times, if someone doesn’t know about something, they don’t think to seek
out that information, right? Because they don’t even know the concept exists.

Teach Kids About Money – Life Choices

The main purpose of this post is to teach kids about money in terms of active income
and passive income.

When you do that you are literally planting a major seed in your child’s life. You
are letting them know that they have a choice in life in how they generate money,
invest money and spend the rest of their lives.

Do you know that co-worker who complains all week long and only looks forward to
Friday? Thank God It’s Friday they say……every single week!

Think about this, do you want your child to be in a situation their entire life where
they only look forward to one day a week, ever week. I’m just giving you some information
to help you armed to teach your kids about money so they have better control over their

You can start young with your children. I have a 12 year old stepson and we’ve been
teaching him about money, business and investing since he was about 8 years old.

Why? They are at the age that they are sponges and they absorb information like crazy.

Sometimes they aren’t interested but guess what? They still hear you and are planting
little seeds in their heads. They will bring it up when they are ready.

So, please teach kids about money and teach them about all aspects of money, business
and investing. Start small, be consistent and welcome all questions and also be patient.

They are listening……they’ll bring it up when they are ready.

Teach Kids About Money – Great Resources

Here are some awesome resources that I highly recommend to you when you are starting to
teach kids about money in your life.

1) Secrets of the Millionaire Mind (Audio version) by T. Harv Eker – this is one of my
all-tie favorite books (and audio cds) ever. I listen to these cd’s personally once
every 3 months or so. Awesome.

I give you the audio version because it may be a little bit easier for a 12 yr. old or
so to digest then reading the book. It’s a good idea for you to listen with them in
little increments when perhaps driving in the car? or before going to bed.

Note: They also have Secrets of the Millionaire Mind flashcards. They are fantastic. I use
them everyday to write a note in Joe’s lunch. They reinforce the information from the book.

2) Rich Dad’s Rich Kid, Smart Kid: Giving Your Kid A Financial Head Start by Robert Kiyosaki – This is basically
a handbook for parents (or other adults) in helping you teach your kids about the importance of money and financial

3) Rich Dad’s Escape from the Rat Race: How To Become A Rich Kid By Following Rich Dad’s Advice by Robert Kiyosaki – this is a comic book that would be an excellent way to teach kids about money. Kids love comic books, so this is a definitely easy read for them. (Joe read it at least twice!)

4) Rich Dad Poor Dad for Teens: The Secrets About Money – That You Don’t Learn In School! by Robert Kiyosaki – now if you have older kids, teenagers?? then this is an outstanding book that you can use to teach kids about money.

My older stepson Brandon (he’s 21 now) but when he was younger we bought this for him. Whenever I speak to 8th graders or above I try to give out a least a copy of this book to a student and also I try to donate a copy to the school library.

5) Cashflow for Kids – this is an excellent board game that you can play with your kids in order to better teach kids about money, business and investing. This is a board game from Robert Kiyosaki, who’s the author of all the Rich Dad books.

I think this enough awesome information that can help you tremendously with shaping your child’s future by teaching
them about money.

I’ll leave you with one more book and this is the book that started it all for me. But before I give you this book I want
you to know that the book above in example #1 is an excellent one for you to read and listen to! It could change your life.

So, the other book that I’d like to share with you is more for you, perhaps when your child get a bit older they can
read this one or if you were to find it on audio then you can include it for them as it’s a great story about kids, so
they could relate (but it may be a tough one to actually read for them.)

It’s called Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! – by Robert Kiyosaki. Check it out and then let me know your thoughts. It really is what started a huge change in my life for me.

If you have any other ideas about how to teach kids about money, please list them below.

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Business Mistakes

Business Mistakes

I just wanted to talk in general about business mistakes. For this post, it really
doesn’t matter if you’re in the real estate business, ATM business, online marketing
business, or any other business under the sun.

This post is in general about all business mistakes.

I don’t know what sparked me to write this today, perhaps it’s people that email
me that are interested in starting their own ATM business or interested in investing
in real estate but they are afraid.

Afraid of making business mistakes.

Here’s the deally-o though….you WILL make business mistakes when you get into
business. I get that you want to start a business and not make any mistakes at all…I really do
get that thought process. But I think you’re just putting a little too much pressure on yourself.

Remember back when you first learned to walk? ride a bike? drive a car? had a child? You made
mistakes with all of those things in the beginning, right? (Heck raising a child is probably a
never-ending learning process lol)

But my point is you didn’t start doing anything perfectly. You made mistakes and learned from them.
Well, hopefully you learned from them.

So, just accept that you will make business mistakes when you first get into business, but make sure
you don’t ever make the same mistake twice. I remember when I started my real estate investing business
back in 1999. I made a mistake on every single deal I did for yearssssssss. But guess what? I never
made the same business mistakes twice. I learned from my mistakes.

When I started my ATM business in 2009, guess what? I made business mistakes with that too (and I had
someone “teaching” me the business. lol Unfortunately, he was one of my biggest mistakes!)

I made tons of business mistakes in my online marketing business too. From hiring a worthless coach to
wanting to do everything on my own (and screwing things up and taking longer then necessary to get things

Business mistakes are normal; they will happen. I’m not telling you to get all excited about them and
say “bring on the business mistakes!” But I’m saying just know that they are a normal part of the bigger
picture with your business, embrace them, learn from them and move on.

Generally, to cut down on business mistakes you make it helps to have some type of course, education,
seminar or coach to guide you through your business. Like my ATM Business Blueprint Success System if
you are interested in the ATM business or my friend Susan Lassiter-Lyons Master Lease Option course if
you are interested in creating income with apartment buildings.

Notice I said cut down…..I didn’t say eliminate. That’s because once you learn what to do from the
programs that you enroll in you may start to go off on your own and do your own thing that may not have
been recommended in your course or maybe it’s something more advanced and it’s not in your course, right?

The overall point here is please don’t be afraid of starting your own business because you are afraid
that you’ll make business mistakes. You will make business mistakes, so don’t let that stop you from
pursuing your dreams! Just remember to always learn from those business mistakes and to never, ever
make the same business mistake twice!

Have you made any business mistakes when starting your new business? What were they?

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New ATM Business Webinar

New ATM Business Webinar

So, you’re looking to add a passive income stream to your life? And you
were thinking the ATM business may be a good fit, but you had questions?

Well then my new ATM Business Webinar would be perfect for you!

This ATM business webinar is 100% free to register for. There are also
several days to select from for my new ATM business webinar.

The ATM Business Webinar Training

Here’s what you will discover on this ATM Business webinar:

* Discover how you can take control of your life with passive income so you never have to worry about a job loss or a terrible economy again

* How to generate $3,000 to $5,000+ per month in passive income by owning little ATM machines

* Realize how you can create massive, passive income without any tenants, toilets, downlines or SEO optimization

* Learn the ultimate ways for finding killer locations to place ATM machines in so that your monthly income equals or exceeds what you are currently making

* How 1 minute and 10.8 seconds a day, week or month can change your life

* …..and much more!

Just a warning for you though. This ATM Business webinar will last about 60 minutes or so in length, so please make sure that you plan accordingly and set aside time in your schedule to spend with me.

Remember, this ATM Business webinar is a 100% free training session courtesy of yours truly. You will also be able to ask any questions that you’d like after seeing the entire ATM business webinar.

To register for my upcoming ATM Business Webinar just fill out the details below:

Oh and one more thing. If you know anyone in your life that would benefit from watching this ATM Business Webinar then please share this post with them! They just may think you for it (and I’d certainly appreciate it!)

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Never Work Again – Passive Income Streams

Never Work Again – Passive Income Streams

I want to share my experience that I had at Peak Potentials Never Work Again seminar
this year.

If you’ve never heard of the Never Work Again seminar it’s 4 days of speakers teaching
about different passive income ideas.

For those that are new to the whole passive income concept here is a definition for you:
Passive income is an income received on a regular basis with little to no effort required to
maintain in.

A quick and easy example of passive income is when you go to your local bank and
deposit let’s just say $100. Well you don’t have to ever do anything with that $100
and you will still make money in that account, known as interest.

Well that interest is passive income. Of course, no one is going to become wealthy
off of the insanely low interest rates that banks pay, right?

That’s why it’s essential that you look for different, more lucrative passive income

Never Work Again As An Attendee

In 2009, my partner (now wife) and I attended Never Work Again as attendees. We
had started an ATM business and were making great passive income with it.

But we became addicted to passive income. We wanted more passive income streams.

So, we attended Never Work Again. It was awesome. In 2009, T. Harv Eker was still
the big dog behind Peak Potentials (who put on the seminar.)

Never Work Again As A Speaker

Carey Buck at Never Work Again - Passive Income Streams

It was my great honor and pleasure to be a speaker at Never Work Again on
November 30, 2012.

It was unbelievable to teach folks about my passive income stream that is so
dear to me: The ATM business and owning ATM machines.

The staff was fantastic and so friendly. The attendees…well they were just

The people in the audience (the attendees) is who speakers get up on the
stage for.

When I was an attendee in 2009, I saw all of the speakers on stage who
were making a difference in peoples lives. I can only hope that my
experience on stage as a speaker at Never Work Again in 2012 actually
made a difference in peoples lives as well!

Always remember to create multiple streams of passive income; not multiple streams of debt!

Click here to discover how easily you can add the ATM business to your passive income toolbox.

Here’s a pic of me with the new big dog behind Peak Potentials, Adam Markel (by the way, he’s a sweetheart!)

Adam Markel and Carey Buck - Never Work Again

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What Steps To Take To Start An ATM Business

What Steps To Take To Start An ATM Business

I get a lot of folks emailing me asking about what steps to take to start an ATM Business. So I wanted to write about that
real briefly. I say briefly because I think that I have plenty of information on how to start an ATM business on this site and
of course on my ATM Business blog.

First Step To Start An ATM Business

Do your research. Seriously, if you want to start an ATM business you need to do a little preliminary research first. Find out what it entails.
How much time is involved? How much money is involved? How much do the machines cost? Of course, I answer tons of those exact questions throughout this blog, my ATM business blog and even on my youtube channel where I post ATM videos tips and Passive Income tips.

Second Step To Start An ATM Business

Start scoping out possible locations. Yep, everywhere you go start really paying attention. Do they have an ATM already? If so, is the ATM actually working? If they don’t have an ATM, would this be a great spot for one? Really start paying attention to all of the businesses that you frequent, your kids frequent and your friends and family members frequent. (Warning: this does become addictive when you actually, officially start an ATM business lol You will be sitting at a red light and then scoping out spots and you’ll even find yourself pulling over once in a while to go into a potential business.)

Third Step To Start An ATM Business

Figure out how you are going to fund your ATM business. Obviously, no magically fairy is just going to suddenly give you money to start an ATM business, right? I mean that would be awesomeee if that was true, but we know it’s not. So how are you planning on funding your ATM business. Do you have cash saved? Do you have friends or family with cash saved? Friends and family with an IRA/401k/Retirement account?
Do you have a line of credit, credit card, etc.? What’s your plan for financially starting an ATM business.

Fourth Step To Start An ATM Business

Educate yourself. I know you did your research and you got a lot of great free info, I’m sure. But you know what they say? You get what you pay for? Start doing research to finding the exact steps you need to take to start and grow a profitable ATM business. Yes, of course, I highly recommend my ATM Business Blueprint course, but you are free to purchase any type of information that you want. I just want you to not have any questions when you start your ATM business. I want you to be able to start an ATM business and be able to follow a plan that tells you exactly what to do. I’ve seen a lot of stuff out there and I know how crappy it is and quite honestly, that’s why I developed my ATM Business Blueprint home study course the way I did. I wanted it to be a comprehensive, home study course that you could take and hit the ground running with your new ATM business. You literally can buy my ATM Business Blueprint home study course and start an ATM business right away and never wonder what to do next. That sure beats spending $25,000 to $50,000+ in franchise fees for them to tell you what to do to start an ATM business, huh?

Fifth Step To Start An ATM Business

Just Do It! Now that you have done your research as far as the ATM business goes and as far as possible locations go and you have also decided to invest in yourself and you bought a quality course to help educate you about the steps to take to start an ATM business well now it’s time to JUST DO IT! (I hope Nike doesn’t mind me swiping that phrase for a moment.) But seriously, just do it. Start your ATM business and get out there and start talking to business owners that you scoped out earlier. The more you talk to, the better you will become and the more you will find your bank account growing with passive income!

I almost forgot something that I wanted to share with you. When you start an ATM business and you get out there and you start doing it…you start taking the steps that you know you are suppose to take to start and grow your new ATM business……I have to warn you, you WILL screw up. Most people screw up when they start a new business. When you start an ATM business that will be no different. You’re still going to screw up, but that’s ok. Just make sure you never make the same mistake twice. We all make mistakes but we gotta learn from them and then move on. Of course, if you have a step-by-step manual, you shouldn’t have as many mistakes as the person who starts an ATM business without a step-by-step manual, but still…you are human. And we as humans, still make mistakes. It’s ok. Just move on and go out there and kick some more butt. Ok?

Now if you’d like a comprehensive, step-by-step, home study course that will help you start an ATM business, please feel free to check out my ATM Business Blueprint course. I’m offering a free ATM Business Cheat Sheet, ATM Business Road Map and a 30 minute video that ‘splains it all when you head over to the website.

If you have any other questions about what steps are needed to start an ATM business, please feel free to post them below and I’d be more than happy to answer them for you.

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How To Become Unemployed And Start Living Life…YOUR Life

Ever thought about “firing” your boss? or hoping you, yourself, got fired? Thought about
starting your own business so you don’t need to rely on the “security” of a J-O-B?

Notice, I put security in quotes. Most folks don’t realize that when you are working
for someone else, you never, ever, ever have security. You are replaceable. Always.
Please don’t ever forget that.

Anywho, most of you have been on my journey with me since investing in real estate
back in 1999 starting with mobile home deals. Fun times.

You’ve been around when I was a full-time real estate agent, a full-time real estate
investor and many things in between.

Truth be told….I sucked at managing ME. So I usually ended up at a J-O-B. Stupid,
I know. I think laziness had a lot to do with it too though…….

Anyway, when I met Kathy (my current wifey-poo,) well things really started to change
for me. She was the first partner that I ever had in my life that REALLY believed in me,
believed in my knowledge and believed that I could take US to a whole new level in
this game of life. (Now my mom has always believed in me, but well she’s not the kind
of partner I’m talking about lol That’s different, she’s my mommy.)

Kathy has always been supportive of my dreams. Problem was, Kathy and I were in a lot
of debt after we bought our house together. Especially sucked for me because I had
gotten myself out of a boatload of debt and now I was back in it.

Well, I had to do what I knew to make money quick to help us. Real estate. So, I
wholesaled deals, etc. But….wholesaling really wasn’t my passion. Sure it was easy
and it was quick money, but I really didn’t enjoy it all that much.

While I was figuring my “sh*t” out, I started working again…..ughhhhh yes a J-O-B.

Meanwhile, Kathy and I decide to look towards apartment buildings for real estate
and we decide to start an ATM business for passive income (that was in 2009.)

While we’ve been crushing it in the ATM business, we still had huge debt to crush.
So, I’ve been working for car dealerships. BMW in their internet department. Then I
went to a Dodge, Jeep and Chevy dealer to work in their finance department.

While I liked my most recent boss A LOT as a person. I really didn’t like my J-O-B.
I’m an entrepreneur!!! I will never like a j-o-b. My boss knew the type of person I
was and knew the businesses we had. She was so awesome, and would always give
me tips, ideas, etc. about the businesses. She knew I wasn’t going to be at the job
forever, that’s for sure.

The thing that was even more frustrating to me was the fact that our ATM business
more than covered my salary at both of those J-O-Bs at the dealerships. Grrrrrrrr.

D@mn debt! I tell ya. Anyway, my wonderful wife had an awesome idea of me going
part-time to concentrate on our businesses. It’s hard to be successful in your businesses
when you are working a gabillion hours a week and then coming home to a family. It’s
do-able…but really hard.

So, my boss was on board. Woohooo! Man, I started kicking tail when I went part-time.
Not even kidding. I was crushing it and taking names. Working on our ATM biz, making
offers on apartment buildings and improving my ATM Business Blueprint course so
other folks can start making passive income from ATM machines.

It was great! Then a month later my boss says to me (and I’m going to paraphrase:)
“Well, we kinda need you to come back full-time again. I know it’s not good timing.
I wish you were just ready to leave here on your own, but we’re getting more and more
busy, etc. etc.”

I was annoyed. I mean it’s only been a month or so. But oh well, that’s cool. She said
she would give me and Kathy the weekend to talk about it.

The bad thing was Joe was getting ready to end school and that’s a huge reason Kathy
wanted me to be part-time. To be home for him. Soooo, she wasn’t happy about the
whole full-time thing.

We told them that I would go back full-time in September if they needed me to. They
said they needed someone sooner. I was like ok, no problem, I understand but I can’t
do that because of Joe. Our plan was for me to be home for Joe this summer.

My boss understood and June 8, 2012 was my official last day an an employee of
someone else. Man did it feel awesome.

Truth is, we have income coming in from our ATM business, from my ATM Business
Blueprint Course and from my very last rental property. Grant it, the debt crushing
machine may be a little slowed down, but having other income streams definitely

My problem now? I put wayyyy too much pressure on myself to making a bajillion
dollars in a year to get Kathy out of her job. Sure, our ultimate goal has been to
get us both out of our jobs, but I’m putting more pressure then normal on myself
now to do that. She’s not. I am.

But I have been kicking butt. Just went to Brendon Burchards High Performance
Academy in Cali last month, just did a teleseminar for T Harv Ekers “Wealthy
Now” members last month, going to Brendon Burchards Worlds Greatest Speaker
Training in August and I’m just really excited about the future folks!

I’m happy to start living MY life…the life I want with my wife and my family.

You can decide to start living life too…..your life. Just start with 1 extra passive
income stream (or heck it doesn’t even have to be passive, but it helps for it
to be if you already have a full-time job.) Then keep adding another passive income
stream after you get cranking with the first one.

You can do it. For you. For your family. For your future.

Thank you for reading my rambling post today, I know it’s been a while, but as
you can read….I’ve had a lot on my mind and a lot going on. You guys and gals
are all awesome.

I definitely want to say a big hugeeeee, awesome thanks to Kathy. For being there
for me and believing in me. Pretty soon babydoll, you’re going to be sipping pina
coladas on the beach while I’m next to you with my laptop making us more money! 😉

kathy and carey wedding

This is a pic from our beach wedding. We wanted something casual and inexpensive. I couldn’t have asked for a more perfect day, a more perfect wife and a more perfect partner in business.

Interested in starting your first passive income stream? Or adding another passive income stream to your arsenal? Then don’t
forget to grab your free ATM Business Cheat Sheet, ATM Business Road Map and a 30 minute video that ‘splains it all!

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