Direct Marketing Campaign Random Ramblings

Wisdom Teeth Extractions SUCK!

sad face

Scott, I just want to warn ya that you may not want to read this post 🙂 Sooo proceed with caution.

I know it seems like I’m whining and complaining constantly but I really can’t take this shit anymore. At this point, I really wish I never had my wisdom teeth taken out because it’s been 3 weeks as of today and I’m far from 100%. Wisdom teeth extractions suck ass big time! I know I know I’m older, I’m a woman, my teeth are more mature, yada yada and therefore the shit lasts longer for me, but I’ve had enough of it.

I mean you know the whole deal with the pain meds and the sleeping then the not sleeping and the muscle relaxers and the infection yada yada but yesterday I was practically coughing up a lung. I sounded like shit. I woke Kathy up at 6am with my coughing and she told me to “go take a sudafed.” Ummm she didn’t realize it was 6am and I didn’t pay much attention. I took it and slept for friggin’ ever again! grrrrrrrrrrr

I’m sick and tired of eating jello and pudding and damn apple sauce.


I’ve been trying other foods, like Kathy made an awesome meatloaf the other night and I ate it all but it’s not that comfortable to eat. Oh and I had pizza last night. But here’s the deal, I can’t really even enjoy my food because it’s still uncomfortable to bite down like normal and I’m paranoid about eating because of that damn oral surgeon and my hygiene and keeping the wisdom teeth site clean. It’s kinda stressful actually.

I’m tried of brushing a million times a day and rinsing with salt water a million more times and doing irrigation shit another million times.

And now….to top it all off…guess what? My left side of my face is swollen again and still hard. I bet it’s another fuckin infection. I really have had it.

Ladies, ya ever had one of those days where you just want to cry. That’s me now 🙁 I wish they could knock you out for your wisdom teeth for like 3 or 4 weeks and then when you wake up your perfect. That would be ideal.

I’m taking zyrtec now because Kathy swears my coughing is allergies and I went back on my antibiotics after I saw my swollen, hard face (remember my family doctor told me to stop and he gave me muscle relaxers,) and I’m taking advil. It feels like I’m taking all of this stuff non-stop.

I’m sure you all are tired of hearing me bitch and complain about this and I’m sorry but it’s driving me crazy. Plus, Kathy left yesterday for work and won’t be back til Friday and we had the boys. And all I could imagine was me waking up a 7am everyday feeling like shit and getting Joe ready for school and making him breakfast and doing homework with him when he got home and taking him to karate and putting him to bed yada yada. Ughhhh I didn’t want to do it.

Luckily for me I have the most wonderful partner in the world and she thought about that ahead of time and ask Joe’s Dad to watch Joe from Wed. thru Fri. 🙂

But I still gotta deal with the cranky, I know everything, annoying 18 yr. old because Brandon no longer goes to his Dad’s. He just stays here 24/7. I’m happy he’s got a girlfriend tho because he spends a lot of time talking to her or with her so that limits my time with him……not good when I’m not feeling well.

Speaking of that, all of you single parents I don’t know how you do it. When you’re sick? When you’ve had a shitty day? When you just don’t feel like dealing with bullshit? Kudos to you for sure. I guess that should go out to all parents, but I said single parents because that’s kinda what it’s like when Kathy travels for work.

I’m pretty sure I’ve lost weight in the past 3 weeks cuz I haven’t been eating properly. I’ve loved eating mashed potatoes but I really want to enjoy a normal meal for once without having to worry about ANYTHING associated with my teeth or my mouth.

On the real estate front…I got another call from our mailings. 278 sent out, 20 returned unable to forward and 7 callbacks. I’m happy about that but pissed because I’m sooo not doing nearly enough to find a deal and it’s pissing me off. I know, I know I’m responsible for my life but damn it when you feel like shit it’s hard to play the role.

Ok I’m done. One more thing, I was pretty happy with my post about direct mail lists. I’m trying to write articles or posts while I’m sitting here being miserable. Ok I’m sorry again. 🙂

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Direct Marketing Campaign How To's Multi-Units/Apartment Buildings

Direct Mail Lists – Where To Get Them?

Wondering where to get your direct mail lists for your real estate direct mail campaigns? Well there’s all kinds of places you can get direct mail lists from and we’ll explore them. Plus, I’ll let you know where I got my direct mail list from for my current direct mail campaign to apartment owners.

I want you to keep in mind that depending on the focus of your business you may have more than 1 direct mail list depending on who you are targeting and why? Perhaps you target pre-foreclosures one week and maybe probates another month, etc. I don’t know what your individual direct mail campaign needs are, only you do. But there are many ways you can find direct mail lists regardless of what area of real estate investing you are interested in.

List Brokers – you can literally look in the yellow pages under list brokers or mailing lists. I’m talking about your physical yellow pages book (do ya’ll still get one of those? lol) or you could very well go to Yellow Pages online as well. These types of direct mail lists you will have to pay for, of course. Sometimes, you may be able to negotiate a free batch just to test the vendor and make sure that their list is current.

Online List Brokers – Gosh you could go to google and type in direct mail lists for real estate or just direct mail lists and a whole bunch of services will come up. I’ve used and there are places like and all kinds of places you can check out. You will have to pay for these services and the prices vary from vendor to vendor.

Tax Assessor’s Office – taxes suck! But the cool thing about taxes is that somebody has to pay them on a property and the tax assessor’s office needs to send them the bill for them to pay! Sooo, they’ll have the address of where the tax bill will go for a particular property. Now you may be able to get this information for free, you may be able to go in person and get the information and you may very well be able to look on your tax assessor’s website for the info if they have one.

Prothonotary’s Office – I’ve gone to this office for pre-foreclosures plenty of times. At the Chester County courthouse in my area, they have the information written down in a notebook and you have to physically take this notebook over to one of their computers to get more detailed information. It’s a lot of work, but ya know what? The information is free! Perhaps you could pay someone to do it once you know how to do it, or perhaps you’re low on funds so this would be a perfect way for you to build your direct mail lists.

Register of Wills – I’ve gone to this office in my county courthouse several times to dig up leads to add to my probate direct mail list. Again, you’ll have to physically go through folders and there are a lot! But you go through them and write down the information of the ones that have property that you want to mail to their heirs. You also could learn how to do this and then pay someone else to do it or if money is tight, it’s a great way to get these direct mail lists for free. Your only expense would be your time. Keep in mind I’m talking about MY county courthouses here. Whether you’ll have to pay a fee or not for your area you won’t know until you go down to the offices or call. Also, in different areas the offices may be called different things then what they are called in my area. I’d say to start out at the offices that I mention but if they don’t have what you’re looking for, ask the folks at the court house where you can find the information you’re looking for.

Other Government Websites – the Tax Assessor’s Office can be included here too, but I like to keep them separate. When I talk about government websites I’m really referring to your local and county government. In certain areas you can log onto county websites and get very useful information for your direct mail lists. For instance, in Montgomery County in my area, you can log onto their county website and log into the courts website and search for certain type of filings i.e. foreclosures, etc.

If you don’t know what section of the government website will have useful information for your direct mail lists then you could just mess around on the website by trial and error or you could actually call up the tax assessor’s office, the prothonotary’s office, register of wills, etc. etc. and when you get someone on the phone tell them what you are looking for and ask them if this information is available online. Keep in mind, some county websites may make you pay for this access but a lot will not. 🙂

Public Records from the MLS – I am a licensed real estate agent in Pennsylvania and because of this I pay for MLS access. This is the multiple listing service for those of you that didn’t know (this is where all of the real estate agents list their properties for sale and other agents look what’s available there for their buyers.) Now the part of the MLS that I use for my direct mail lists is the public records section. I can literally search for any types of properties, I can put a certain time frame for settlement dates; for instance let’s say I want apartment owners that have owned their properties for longer than 15 yrs. I can just input the dates, or I can just look for out of area owners, etc. There’s all kinds of way to use this data and it’s free (well not exactly, it comes with the cost of the MLS fees.) Then the beauty of it is that after I get my records together that I want to be on my direct mail lists then I can export them as a csv file or excel file right from the public records section. It’s super easy (well once you learn how to do it, of course. The first time I tried to figure it out it was a pain in the ass!)

MLS – You can also just use the MLS in general without getting into the public records. Perhaps, you want to add expired listings to your direct mail lists. Or maybe you want to have a direct mail list that you mail to property owners whose places have been listed for 60 days, 90 days or more. It’s up to you what you want your criteria to be. Now, of course, if you’re not a licensed agent, you’re going to have to hook with one that will let you utilize their MLS or you can look into becoming an assistant for an agent so you can get MLS access.

Real Estate Investors Associations – If you belong to your local reia (and I think you should belong) then sometimes you’ll find folks within the group that are selling lists for you to use with your direct mail lists. They most likely pay folks to go to the courthouse for them and gather the list and then they put it in a file and sell it to you. So again, this will cost you some money as well. You may be able to negotiate a free batch of these to ensure that the leads are current (and you’ll have to cross reference the list you get at the court house to make sure they are current.)

So there’s a bunch of ways you can build your direct mail lists. Personally, I’ve used every method up there except the list brokers in the yellow pages and I never went to the tax assessor’s office either. Every other method above I have used. My favorite is public records from the MLS. That’s how I developed my apartment owners direct mail list for my current use.

When you’re getting your list from someone other than you physically going down to your courthouse or local government office and getting the information be sure that the lists you receive are current. There’s nothing like old, outdated direct mail lists that a billion other investors have already mailed too. That’s just a waste of money.

Oh and I wanted to add one more thing…for you real estate investors that are real estate agents, perhaps you can create your direct mail lists and send them out one week as a real estate investor and perhaps the next couple weeks as a real estate agent? It’s a great way to get listings! Of course, if you’re like me, you don’t really concentrate on that side of the real estate world, but hey, you have your license so you’re qualified to do it (just make sure you meet your states advertising criteria for real estate agents.)

If you have anymore ideas for developing your direct mail lists, please tell us! The more options folks have the better.

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